In many ways, RECMA is the Cannes Lions for media agencies. RECMA, Research Company Evaluating the Media Agency Industry, is the only global research company that evaluates media agencies worldwide. Founded in June 1991, in Paris, RECMA is the only independent company to publish a wide range of media agency notation reports on
Ensemble Worldwide, the content agency within the Mediabrands network, has unveiled the latest brand mission with OPPO for the Reno7 Series 5G, to empower the younger generation to live boldly and embrace their true selves. The campaign launched with a brand film titled ‘The Portrait Expert’, featuring Malaysian badminton star
Already one of Malaysia’s fastest growing gig platforms, Gigple (Gig & People) is dedicated to professionals in the marketing and communications field as well as companies looking to grow their capabilities in this domain. The presence of a reliable digital platform is the key to a thriving Gig economy. While
Mediabrands Malaysia peaks as the leading network with a qualitative score of 50 points in RECMA’s latest qualitative evaluation for Malaysia. This serves as the highest score for the network historically in Malaysia, leading 27 points ahead of its closest competitor network. The qualitative evaluation which is published twice yearly
Creatively-driven, digital-first agency Lion & Lion shares what makes a house a home with its new brand film for property developer Tropicana Corporation Berhad (Tropicana). The short film is part of an overarching branding exercise developed by Lion & Lion to showcase Tropicana’s brand promise and tagline of ‘Redefining the
Malaysia’s leading digital publisher, REV Media Group (RMG) has joined forces with data analytics and consumer intelligence company, Dattel Asia Group (DAG) and became the first local publisher in Malaysia to set up their own self-serve platform that empowers small and medium-sized enterprises (SMEs) with data driven advertising. The collaboration
Take a look at the major account wins by creative and media agencies in the Asia Pacific from October 2021, courtesy of R3 Worldwide. Find out who, won what in the tables below: Creative Agency Account Area BBH STB Singapore DDB DoorDash Australia Saatchi & Saatchi Siemens Global DDB Airtel
The 35th, 2021 MAA GLOBES Award Programme, recognising the Best of the Best in the Marketing Communications Industry, is now complete. Entry to the GLOBES is only being a major winner of a MAA Worldwide Partner Industry Association in Australia, Asia (spanning 22 Countries), Brazil, Canada, Malaysia, Japan, Russia and
The second day of the Champions Tour for Malaysian CMO Awards 2021 was a fantastic celebration of the achievements of five Gold winning marketers at the IPG Mediabrands office. The ceremony, organised by Mediabrands with strict maintenance of SOP’s, took place on February 25th, 2022. The marvellous event was led
As we stand together in this ‘new norm’ with more resilience than ever, we also look forward with confidence towards a brighter future. So for 2022, Prudential set out to turn everyday pandemic obstacles we’ve come to normalize into wellness opportunities that refresh and rejuvenate. Together with partner agency Naga
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