Teleport, the logistics venture of Capital A (formerly AirAsia Group) launched a new branding campaign targeting potential customers, freight forwarders and future investors, built around the concept of “Never On Time, Always Early”. The bold new campaign amplifies the brand’s positioning, capturing the promise of delivering as fast as 24
Even as India rushes to reach its goal of vaccinating 100 per cent of the eligible population, there are many who are still hesitant to take the jab. Several reasons ranging from fear, misinformation, and ignorance are to blame. Concern India Foundation, a leading non-profit organization, recently launched a unique
Not to sound cheesy, but our work for Pizza Hut Malaysia just won the Tastiest Ad… ooppppssss, we mean the Ad of The Year Award! Digital agency, Fishermen Integrated won the biggest award at the recent #YouTubeWorksMY Awards 2021. The commercial “So Light So Tasty” by Pizza Hut was inspired
Screens are capturing a greater share of attention nowadays as videos are playing a more valuable role in our lives. On YouTube, people have been using videos to learn how to do things themselves, to manage their physical and emotional well-being, and even find community. While these unique innovations are
We normally hear that ‘home is the safest place for women’. But is it? One in three women in India face domestic violence. Every day, 27 women are killed/dead due to Domestic Violence. Each year, thousands of women are murdered or forced to commit suicide in our country, by their
Hakuhodo DY Holdings has partnered with GrabAds, Grab’s advertising business unit, to help clients harness omni-channel marketing through Grab’s solutions. Grab is a leading superapp for deliveries, mobility, and financial services in Southeast Asia. The multi-year collaboration will enable Hakuhodo DY Group companies’ clients to leverage GrabAds’ first-party data insights
Written by Greg Paull, Co-founder & Principal, R3 – It’s time to zoom into the process of media planning and buying to identify what we can do to shift the needle on inclusive and culturally relevant media. You can call it the need to take a “forensic” approach to ensure that
Bernard Lee, Head of Marketing services at DiGi Telecommunications (Digi), has been appointed Head of Brand & Marketing Services at U Mobile. He starts his new role effective next Monday, March 21, and reports directly to U Mobile Marketing Director Navin Manian. Bernard has had an amazing run at Digi for
Mister Potato via CJ ENM Hong Kong has named South Korean K-pop Artist Cha Eun-Woo as its new regional brand ambassador as part of their 30th anniversary celebration. The ambassadorship will kick-off this March spanning across Malaysia, Singapore, Philippines, Indonesia and Thailand, leveraging on the popularity of Korean culture &
To accelerate India’s transition to green energy adoption, Tata Power has recently launched its ‘SOLAROOF’ campaign targeted towards the residential as well as commercial customers. This 360° campaign conceptualized by Wunderman Thompson India, projects solar rooftop as an ‘additional earning member’ of the family or a ‘profit partner’ for the
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