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moving walls groupm dooh collaboration marketing magazine malaysia

GroupM partners with Moving Walls for DOOH capabilities amongst agencies

Media investment company GroupM and global outdoor advertising technology provider Moving Walls have partnered to bring automation and accountability to digital out-of-home (DOOH) advertising in Malaysia. The partnership enables clients of GroupM agencies, namely Mindshare, m/Six, MediaCom, and Wavemaker, to leverage Moving Audiences Plus, an audience data-driven planning, buying, measurement, and ad-play verification solution

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mindshare malaysia openmind msix neo mediacom raihan hadi story

Leaders of the New Age – Mindshare’s brand new line-up

“Leaders of the New Age – Mindshare’s brand new line-up” was the cover story of MARKETING WEEKENDER Issue 325 by Raihan Hadi Smart (fancy) words in any form of literature are usually understood and acted upon by a handful. Smart moves, however, are the ones that anyone can go along with

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Zeno Group Malaysia promotes Amanda Leong to Managing Director

Zeno Group has named Amanda Leong as Managing Director of the Malaysia office, reporting to Paul Mottram, Regional President, Asia Pacific. Eight years ago, Leong began her journey at Zeno and quickly rose through the ranks leading award-winning projects for clients that include TNG Digital (Touch ‘n Go eWallet), Pizza

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TAFEP partners with BBDO to end workplace discrimination

To combat discrimination, we first have to recognise and acknowledge it. The latest Anti-Workplace Discrimination campaign by the Tripartite Alliance for Fair and Progressive Employment Practices (TAFEP) aims to kick discrimination out of the workplace by emphasising that an individual’s work performance is based on one’s abilities and experiences garnered

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farrah harith-mcpherson naga ddb raihan hadi marketing magazine asia

Farrah Harith-McPherson joins Naga DDB Tribal as Chief Growth Officer

Naga DDB Tribal has announced the hire of Farrah Harith-Mcpherson as its Chief Growth Officer. Farrah joins the agency’s management team and will work closely with Clarence Koh (Chief Operating Officer), Alvin Teoh (Chief Creative Officer), Alex Goh (Chief Strategy Officer) and Nik Radzi (Executive Creative Director). In this newly

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ipsos.digital research marketing magazine malaysia

Ipsos launches online market research platform in Asia-Pacific

Ipsos today announced the launch of online market research platform Ipsos.Digital as part of the company’s ongoing commitment to deliver fast, high-quality data while bringing the best of science, technology, and know-how to its clients. Ipsos.Digital will be available in 14 markets including Malaysia, Singapore, the Philippines, Indonesia, Vietnam, Thailand,

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