As businesses scramble and continue to make adjustments to the complex realities offered early in the 2020s agencies have been under tremendous pressure to retain existing sources of business whilst simultaneously pursuing new sources of revenue to protect and grow their talent base. It is no exception for one of
R3, the independent global marketing consultancy, has expanded its senior leadership across the company’s US, EMEA and APAC offices with four hires from clients and agency. Former SVP of Media and Sponsorships at Mastercard, Ben Jankowski, joins R3’s media practice in New York with an extensive career that spans
KFC Malaysia has been embarking on a brand transformation journey in line with the changing consumer behavior. Understanding customers’ needs, lifestyles, and aspirations are vital and KFC is committed to continuously strengthening its relationships with the customers and investing further in building brand love. The brand has an evolving communications
Pictured left to right: Voon Tai, Head of Commerce Strategy and Victoria Chu, Head of Client Engagement Global marketing agency VMLY&R continues to strengthen its commerce practice in the region with two new senior hires to solidify its end-to-end capabilities. Effective June 2022, Voon Tai has been appointed as Head
PHD Malaysia today announced the appointment of David Soo as the agency’s new Managing Director. David replaces Kiron Kesav, who moved to OMG Malaysia as the Chief Strategy Officer earlier this year. As the Managing Director of PHD, David will be tasked to enhance the agency’s network partnership, drive integration
“THE GREATEST B(R)AND OF THEM ALL! 1962-2022.: was first published in MARKETING WEEKENDER Issue 335 By Sandeep Joseph This year the Rolling Stones mark their 60th Anniversary of belting out rock staples. From their humble origins in post-war England in the early sixties, chasing the coat-tails of the more successful
BBDO Singapore and Mashup partner with buy-now-pay-later brand, Atome, to launch an empowering mid-year campaign featuring their brand ambassadors, ASTRO. This is the moment to Own Your Expression, and Atome is leading the way. The buy-now-pay-later brand proudly pushes the movement of Own Your Expression with BBDO Singapore, its selected
Following a successful 2021 that saw FCB SHOUT win over 15 new clients and bag over 50 awards – including the Dragons of Asia’s Agency of the Year and Campaign Asia’s Malaysian Creative Agency of the Year titles – the agency has aggressively bolstered its brand management team with five
Nisha Devina Roy, former GrowthOps Regional Head of Integrated Strategy and Content will now helm the newly created role of Managing Director at M&C Saatchi KL. This appointment comes on the heels of Yew Pong Hor’s announcement as Executive Creative Director. The addition of these senior leaders continues M&C Saatchi’s
According to Kintab CEO, Guil Sencio: “The bathroom cabinet is one of the last bastions of single-use plastics in the household.” After acknowledging that plastic toothpaste tubes contributed significantly to plastic waste, Guil developed Kintab as a sustainable alternative for the new generation of eco-conscious consumers. But the biggest barrier
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