GroupM, WPP’s media investment group, today unveiled a roster of C-suite appointments in Asia Pacific who will lead the regional transformation of GroupM Nexus – the world’s largest global performance organisation that unites the network’s performance talent and technologies into one single outfit. GROUPM NEXUS APAC LEADERSHIP APPOINTMENTS Arshan Saha,
In a new career reality show on the advertising industry by Tencent Video, BBDO China stars as the panel of mentors and as the only advertising agency to do so. The show will premiere today. Sweat, drama, creativity and a competitive thrill, yes the show has it all. So, when Tencent reached out
Ogilvy Malaysia has brought on board Michelle Ong as executive group director reporting to CEO Nizwani Shahar. Ong has been tasked with driving the agency’s borderless creativity strategy, approach, and opportunities across key clients as well as elevating the diversity and business leadership capabilities across existing and potential clients. While
FWD Group Holdings Limited (“FWD Group” or “the Company”) unveiled its new brand campaign – “press play” – which spotlights the Company’s promise to encourage and help empower people in Asia to celebrate living. The “press play” campaign is inspired by the stories of six, real-life heroes and features real
Johnson’s Baby and BBDO Bangkok’s latest campaign for Thailand’s Mother’s Day on 12th of August, aims to reinvent the concept of a “Mother” and stir up global debate. When you search on Google for “definition of a mother”, what do you find? A mother is a female parent. Someone who
This mass switch to online commerce has ushered in a new shopper-brand and shopper-retailer relationship – Retail 5.0. Online shoppers in Indonesia, the region’s largest online commerce market, are expected to spend $9 billion in 2022, up from $1.7 billion in 2016. By 2026, ecommerce will be worth $17.4 billion
Wunderman Thompson launches ‘Inclusion’s Next Wave’, a global trends report outlining the driving forces behind the next wave of inclusion. The report reveals the powerful role brands can play by putting inclusion at the heart of their business, in storytelling, design and in the workplace, creating authenticity and reflecting life
Naga DDB Tribal recently launched a new female-only networking platform, She Speaks Power. The first event included attendees from different industries and backgrounds from recruitment to fashion to tech, who were invited to share their experiences as not only women but mothers, entrepreneurs and future leaders. The She Speaks Power
Dentsu International has announced the appointment of Michael Bass, Chief Trading Officer, Media, Dentsu Asia Pacific. With over 20 years’ experience, Michael’s career is expansive – encompassing a range of senior investment and trading roles across the media sector. Michael spent seven years at IPG Mediabrands as Trading Director of
“A decade of not being boring: 100% locally-owned independent ad agency celebrates major milestone” was first published in MARKETING WEEKENDER Issue 338 A disruptive and challenger agency. This was the shared vision of Fishermen Integrated’s founders when they launched their sampan back in the year 2012. The team has come
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