This piece was first Published in MARKETING WEEKENDER Issue 346 The ongoing PETRONAS media pitch accepted submissions from invited agencies on Monday. After making a few calls to media agencies whose media acumen is of note, I was surprised to find quite a few of them did not enter the
In general, metaverse is known to be a virtual-reality space that allows users to not only interact with a computer-generated environment but also with other users. Nowadays, marketers have jumped on the bandwagon when it comes to using metaverse to connect with their customers as it is known to be
This piece was first Published in MARKETING WEEKENDER Issue 346 By Raihan Hadi Let’s paint a picture, shall we? Or in this case, we’re going to feel the picture. That’s the effect of contemporary artist Red Hong Yi’s series of artworks, made from 10 kilograms of soil sourced from all
FCB SHOUT’s Leadership Team: (Back) James Voon- Associate Creative Director, Jamie Tan – Head of Operations, Tjer – Head of Creative, Jonathan Chan – Associate Creative Director & Suah Boon Chuan – Assoicate Creative Director. (Front) Shaun Tay – Co-owner & CEO, Syahriza Badron – General Manager & Ong Shi-Ping
“HOW THIS AWARD-WINNING AGENCY IS AMPING UP THE GAME TO GO GLOBAL!” was first published in MARKETING WEEKENDER Issue 345 Ampersand Advisory is embracing data-led solutions for five years running now. Ampersand Advisory is having a stellar year, and no other media agency has displayed this level of performance across
“Pumping up for the pitch” was first published in MARKETING WEEKENDER Issue 345 by The Hammer The world of agencies pitching for business usually ends up down and dirty. And when the stakes are high, there will be some muscling going on to become the favoured one. Well, start your
Yayasan Telekom Malaysia (YTM), the charitable trust arm of Telekom Malaysia is on track with It’s Muzium Telekom Transformation Plan 2022 – 2024. Having recently sought partner organisations to operate, on a management basis, the Muzium Telekom Kuala Lumpur and the Telegraph Museum Taiping is on track to bigger and
Today, Ogilvy announced that Devika Bulchandani has been appointed as Global Chief Executive Officer. By carrying this role, she will be responsible for all aspects of the creative network’s business across 131 offices in 93 countries and spanning its Advertising, Public Relations, Experience, Consulting, and Health units. Furthermore, as she
VaynerMedia announced today management changes across the EMEA region. Daisy Domenghini will be promoted to Managing Director for EMEA having served as Head of Client Partnership since October 2021. VJ Anand, who currently serves as Head of Creative for VaynerMedia APAC, will relocate to London to become Executive Creative Director
Malaysian telecommunications company, Telekom Malaysia Berhad (TM) and global marketing agency VMLY&R are reviving an ancient artform to shine a light on one of Malaysia’s unsung heroes, as part of an innovative new Merdeka campaign which launched on 24th August 2022. Part of TM’s #MengukirMalaysia (Crafting Malaysia) initiative to celebrate,
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