Following the launch of DENTSU CREATIVE at Cannes Lions in June 2022, DENTSU CREATIVE is launching in Malaysia with the brands DentsuMB, DentsuLHS & Isobar being sunsetted. DENTSU CREATIVE Malaysia will continue to be led by Kunal Roy, Chief Executive Officer for Creative Brands with the support of dentsu International’s
Naga DDB Tribal has announced the promotion and appointment of Clarence Koh as its Chief Executive Officer effective December 1st 2022. He will report directly to Kristian Lee who resumes his role as Group Executive Director of the agency’s holding company; Foetus International. Koh joined Naga DDB Tribal in 2014
Chayenne Tan, Schrene Goh, Kaladevi Ramasamy, Faizal Azlan and Willemijn Sallaerts-Sneep CMO Awards winner Chayenne Tan, has left her position as Head of Sustainable Finance (Consumer Banking) at CIMB Second time Gold winner, Chayenne won Gold for Best Marketer in Influencer Marketing at the Malaysian CMO Awards 2021. Another CMO Awards winner Schrene
Leo Burnett Malaysia has launched a unique campaign to address the nutritional gap experienced by Malaysians across the country. According to the 2nd Southeast Asian Nutrition Survey (SEANUTS II), Malaysia is going through an invisible epidemic with 1 in 3 children not having breakfast daily, and over 20% at risk
Initiative, IPG Mediabrands’ full service global media agency, recently launched its inaugural corporate social responsibility initiative in support of persons with disabilities (PwD). The landmark initiative ‘Breaking Barriers’ launched to bring about greater awareness and garner support for PwD in Malaysia, many of whom face tremendous obstacles in their daily
Meltwater arranged a year-end appreciation night for all their customers in Malaysia recently at Botanica+Co Bangsar South to thank them for their partnership and trust that their solution can add value to their business. At the event, besides enjoying great food, Weldon Fung, Social Solutions Lead for Meltwater Southeast Asia,
This piece was first published in MARKETING WEEKENDER Issue 351 The Real Story Behind Creative Metaverse-Culture in Malaysia. At the end of 2020, the third wave of Covid-19 cases surged in Malaysia, resulting in an extended lockdown. While Malaysians were exasperated by another call to continue ‘staying at home’ they
Dentsu International announced it has collaborated with Microsoft to build a unique collaboration space in the metaverse, designed to excite and inspire brands to innovate and experiment with Web3 technologies. Using their combined expertise, the businesses have partnered to showcase a range of real-world use-cases that have been re-imagined in
Trapper has announced a strategic partnership with Ikano Insight to provide consultancy and advanced analytics services for ESG-centric transformation practices. Both companies will jointly provide expertise such as machine learning and IoT practices for tracking and optimisation, big data analytics and visualisation, sustainability framework and measurement consultation, as well as
This piece was first published in MARKETING MAGAZINE Issue 351 Angie Cutter’s name is familiar to anyone who has engaged with outdoor media. She is one of the few female stalwarts in this largely male industry. With over 20 years of experience, she has worked at Big Tree and also
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