Dentsu Malaysia’s iProspect has won OnePlus media planning and buying services effective Jan 2023, becoming its key partner of growth in Malaysia. OnePlus is a global mobile technology brand that challenges conventional concepts of technology. Founded on the “Never Settle” mantra, OnePlus creates exquisitely designed devices with premium build quality
Wavemaker Malaysia has won the Danone pitch for its Specialized Nutrition business in Malaysia. This win is another chapter in the Wavemaker-Danone story which started with the agency scooping Danone’s global media account last year after a competitive review. Danone’s Marketing Director for Malaysia & Singapore, Yee Pek Kuan announced,
At the recent 14th Malaysia Public Relations Awards 2022, Perspective Strategies took home the Campaign of the Year Award for its work with Durex on the #COMETOGETHER Campaign. On top of that, the firm also took home 4 other awards, comprising two Gold Awards in the Public Affairs category for
This article first appeared in MARKETING Weekender Issue 357 The journey of making an experience wholesome basically takes a lifetime and has its challenges. But when a client is willing to jump into that journey together with their chosen agencies, these experiences begin to take shape. Marking their journey in
INNOCEAN CEO, William Lee recently announced that Chief Creative Officer (CCO) Kim, Jung-A has been promoted to Vice President. Since entering the advertising industry in 1996, newly appointed Vice President Kim, Jung-A has been producing, responsible for, and managing brand campaigns for leading Korean companies such as Hyundai Motor Group,
Naga DDB Tribal stages the second event under their newly launched female-only networking platform – She Speaks Power: The initiative was originally set up to empower women from different backgrounds and industries to connect, network and leverage on the power of mentorship. The mixer was positioned like a speed dating
At the recently concluded Epica, IMPACT BBDO, BBDO India and BBDO Bangkok brought home gold and silver awards with works focused on impact, led by three creatives who are pioneering the field. In contrast to other design and advertising awards, the Epica Awards are judged by the industry’s press, composed
This year, RHB introduced Together We Progress 2024 (TWP24), its new 3-year corporate strategy which will drive the Bank’s ambition to become a leader in service excellence and validate RHB’s brand purpose of ‘Making Progress Happen for Everyone’. The TWP24 strategy highlights a strong customer-first culture and continues to enhance
The PETRONAS Kancil Awards 2022 has returned after a two-year hiatus and concluded on 2nd December with Naga DDB Tribal bagging the Agency of the Year title, walking away with a total tally of 2 golds, 10 silvers, 25 bronzes and 57 merits. Naga DDB Tribal CEO, Clarence Koh said,
This piece was first published in MARKETING WEEKENDER Issue 355 The piercing screech of the referee’s whistle has been blown…Game On! Reflecting on the coach’s whiteboard over the years, it’s funny how things motion FULL CIRCLE… and no, we’re not talking about the spherical nature of a football per se.
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