By The Malketeer The Mega-Merger That’s Changing Everything In a seismic shift that will send shockwaves through the advertising world, Omnicom Group has announced its blockbuster acquisition of Interpublic Group (IPG), creating an advertising behemoth that promises to redefine the industry landscape. The deal, valued at a staggering US$13 billion, marks
By The Malketeer A Mega-Merger That May Burn Down the Digital Ad Ecosystem! In an era where technology giants increasingly dominate the advertising landscape, the recently announced merger between Omnicom and Interpublic represents far more than just another corporate consolidation. This is a strategic recalibration that signals a profound shift in
The Ham Report is an annual ranking based on the best of six awards shows hosted in Malaysia: The APPIES, d’Awards, Media Specialists Association Awards (MSA), Effies Malaysia, Kancil Awards, and Dragons of Malaysia / Asia. Published annually by MARKETING Magazine, it serves as a benchmark to guide marketers through
By The Malketeer Trimming to Transform: A Calculated Workforce Reduction In a decisive move that underscores the evolving landscape of communications, Edelman is reimagining its global strategy through a comprehensive restructuring that balances workforce optimisation with future-focused innovation. Edelman is set to trim 5.3% of its workforce, representing 330 employees, in
By The Malketeer A New Era of Sports Branding Begins Puma has appointed Adam&EveDDB as its global creative agency, signalling a transformative moment for the iconic sportswear brand. The partnership, sealed after a competitive pitch, promises to redefine Puma’s market positioning and consumer connection. The Power Behind the Pitch Julie Legrand,
The SHOUT Group, the Malaysian-owned and operated advertising holding company, has its sights firmly on future success by making not one, but three well-deserved promotions: Syahriza Badron as Managing Director, Wang Ie Tjer as Executive Creative Director, and Jamie Tan as General Manager. Along with Shaun Tay and Ong Shi
IPG Mediabrands, the media holding company within Interpublic Group (NYSE: IPG), have today announced the appointment of Darren Yuen, former CEO Initiative Malaysia, to the elevated role of CEO IPG Mediabrands Malaysia. An industry veteran with 27 years media experience, including 8 years within the IPG Mediabrands Malaysia network, most
By The Malketeer Veteran Leader Kristine Ong Takes the Helm as CEO Publicis Media Malaysia is set to usher in a new era of leadership with two key appointments that promise to redefine the agency’s trajectory in the Southeast Asian market. Effective January 2025, Kristine Ong will assume the role of
The Ham Report rankings is based on the best of six shows hosted in Malaysia: APPIES, Dragons, d’Awards, MSA, Effie and the Kancil Awards. It is the Gold standard in industry rankings and only Gold winners from these six shows are counted. The Report focuses on campaigns not craft winners
Broadsign, a leading out-of-home (OOH) advertising technology developer, today announced a new partnership with City Vision, Indonesia’s leading OOH media company. The collaboration will broaden global media buyer access to premium programmatic digital-out-of-home (pDOOH) inventory in Indonesia, bringing City Vision’s expansive network of screens to the Broadsign DOOH-specialty supply-side platform
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