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Agencies

Mediabrands Malaysia announces key promotions to Executive Leadership team

IPG Mediabrands has today announced the executive leadership promotions of Cindy Eliza Vaz as Chief Digital Officer, and Debica Sigamani as Chief Talent Officer for the Mediabrands Malaysia network. In her role as Chief Digital Officer, Cindy will expand the digitisation of Mediabrands Malaysia, leading the digital transformation to offer

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Proprietary media platform catered to SMEs

To democratise media buying for small and medium-sized enterprise (SME) businesses in Asia Pacific, Nielsen has partnered with Malaysia-based media agency Reddoor to create Adwork.io, a media buying platform. The platform, which will be launched in the second quarter of 2023, aims to provide real-time data outputs and address the

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Muma starts the year strong with four new business wins in Q1

Award-winning agency Muma Malaysia saw a solid start to 2023 when it closed the first quarter with four new accounts from Southern Lion, Nature’s Wonders, The Tapping Tapir and Perpetual Memorial Park. The independent agency has been awarded Southern Lion’s total oral care business which will see it leading creative

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FCB SHOUT sets off with premium babycare brand Offspring

FCB SHOUT has been appointed Creative Agency of Record for Offspring Inc Sdn Bhd, the Sustainable Healthcare subsidiary of Sedania Innovator Berhad and a premium babycare brand specialising in sustainable and eco-friendly preventive healthcare products. Since its inception in 2004, the Australian brand has been steadily growing its footprint across

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