(Marketingmagazine.com.my) – For the tenth consecutive time, Omnicom Media Group agency OMD Worldwide has been named the world’s most creative media agency by the Gunn Report for Media, maintaining the leadership position the agency has held at the top of the rankings since the report was launched in 2004. The Gunn
(Marketingmagazine.com.my) – Zenith leads in account wins in January in Malaysia, according to R3’s latest new biz league table. It retained Petronas in the final review against Carat and Maxus, and also picked up BMW. Starcom got the media business for Coway Malaysia while Leo Burnett Group Malaysia got the
(Marketingmagazine.com.my) – MullenLowe Malaysia’s Sailesh Wadhwa will be joining this year’s Global Effie Jury. The Global Effies honour multinational marketing communication efforts that have proven their effectiveness in four or more countries on at least two continents. Brands such as Always, Jaguar, Nike Football and Audi have been presented with the
(Marketingmagazine.com.my) – J. Walter Thompson Kuala Lumpur is deepening its bench of experienced leaders, hiring Raymond Khor as General Manager, Christopher Koh as Digital Business Director and Deric Cheong as Finance Director. “They bring with them invaluable experience, multiple disciplinary skills and stellar leadership that will really help us steer JWT
(Marketingmagazine.com.my) – Isobar announced that it has promoted Rod Farmer to the newly created role of Strategic Design Director, Asia Pacific. He will join the regional Isobar leadership team, and be responsible for lifting the overall design capabilities of Isobar throughout the Asia Pacific region, focusing on the areas of Experience,
(Marketingmagazine.com.my) -Havas Media Group, the media arm of Havas, today announced the appointment of Ferdinand Gutierrez as Chief Executive Officer for Havas Media Thailand. The industry veteran joins Havas in a newly created role and will report directly to Vishnu Mohan, CEO of Havas Media Group Asia Pacific. In addition
(Marketingmagazine.com.my) – Gross profit for the Dentsu Group’s 2015 results grew 12.6% year on year, with organic gross profit increasing by 7%. This was driven by 9.4% organic gross profit growth in Dentsu’s international business outside of Japan: Dentsu Aegis Network. Dentsu Aegis posted an increase of gross profit of 20.6%
(Marketingmagazine.com.my) – Singtel is livening up this Lunar Year New holiday by bringing back the fun of firecrackers – digitally – to Singaporean families. Together with Ogilvy & Mather (O&M),Singtel has created a one-of-a-kind mobile-enabled site (http://singtelfirecracker.com), which simulates firecrackers, widely used in the past as an auspicious way to celebrate the festive season.
(Marketingmagazine.com.my) – BSN Malaysia and Fishermen Integrated have brought back their much-loved “Pengacau Raya” campaign, with a new video for the Chinese New Year festive season. A sequel to last year’s Raya viral hit, “Pengacau Raya Cina” tells the story of young couple Aloysius and Zaitun, as well as their parents,
(Marketingmagazine.com.my) – Leo Burnett continues to touch the hearts of all Malaysians with its latest PETRONAS festive web film titled ‘Rubber Boy’. The web film drew its inspiration from Malaysian values which is about counting our blessings to inspire prosperity and happiness. ‘Rubber Boy’ revolves around the relationship between a
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