ARCHIVE
ARCHIVE
(Marketingmagazine.com.my) – Gerry Boyle, Regional CEO, Publicis Media, Asia Pacific, has announced market leadership appointments for APAC. Responsible for oversight of Publicis Media’s operations in their respective markets, these appointments will leverage the scale and capabilities of its global agency brands Starcom, Zenith, Mediavest | Spark and Optimedia | Blue 449.
(Marketingmagazine.com.my) – Procter & Gamble Chief Brand Officer Marc Pritchard has a message for his agencies: “Frankly, your complexity should not be our problem, so we want you to make that complexity invisible,” he said during an interview at the Ad Age Digital Conference. Pritchard was addressing the fact that because
(Marketingmagazine.com.my) -Dentsu Aegis Network has signed a definitive agreement to acquire Consider Digital, Malaysia’s leading full-service, MSC-status digital marketing agency. Consider Digital will combine forces with Dentsu Aegis Network’s global performance marketing brand iProspect in Malaysia to form Consider iProspect. The acquisition will instantly scale the agency’s business whilst further
(Marketingmagazine.com.my) – Cheyney Robinson, joins Isobar in April, as Chief Experience Officer, EMEA and Asia Pacific. Robinson joins Isobar, part of the Dentsu Aegis Network, from IBM Interactive Experience, where she held the post of Chief Creative Officer, Europe. She will continue to be based in London and report to Jean
(Marketingmagazine.com.my) – Dentsu Aegis Network today announces that it signed a definitive agreement to acquire Merdeka LHS Sdn. Bhd. (Merdeka LHS), a creative boutique and brand consultancy led by Malaysia’s acclaimed advertising practitioners Tony Savarimuthu, Huang Ean Hwa and Szu Lee. Merdeka LHS will join forces with Dentsu Malaysia to form
(Marketingmagazine.com.my) – Travellers in Malaysia are a diverse lot: multi ethnic by nature, unique in shopping habits and needless to say disparate in travel preferences. Mindshare set out on a segmentation exercise and identified four consumer clusters basis GroupM’s proprietary research tool 3D. The tool measures three aspects of the
(Marketingmagazine.com.my) – McCann Erickson Japan has announced that AI-CD β (AI-CD beta), the world’s first artificial intelligence (A.I.) creative director (according to McCann’s research), will be joining the agency. AI-CD β will be attending McCann Worldgroup’s new employee welcoming ceremony on April 1, along with 11 fresh college graduates. **AI-CD β will
(Marketingmagazine.com.my) – In the 201 6 China Agency Scope, released by global marketing consultancy R3 recently, HAVAS Media Group, the media agency brand of HAVAS China has achieved top ratings in an unprecedented 9 categories measuring client satisfaction, making the agency one of the top performers in the country. R3’s study
(Marketingmagazine.com.my) – The latest figures released by R3 shows BBDO and McCann WorldGroup in the top spots in Creative Agency category. With Celcom and 11th Street, McCann is the leader in the month of February. Others in the field include TBWA with UMobile. On the Media Agency level, Zenith with its
Follow Us
