(Marketingmagazine.com.my) – By Malati Siniah In its bid to better improve the pitching process between agencies and advertisers the Association of Accredited Advertising Agents of Malaysia’s (4As), announced a new set of guidelines to be released in August this year. Speaking to The Star’s BizWeek, 4As chief executive officer Khairudin
(Marketingmagazine.com.my) – Shaun Tay has been appointed to the role of CEO for FCB (Foote, Cone & Belding) in Malaysia replacing T.Renganathan (Nathan), who led the agency for 47 years. In his new role Shaun will be responsible for both FCB and its boutique agency, Ignite, effective immediately. A seasoned
(Marketingmagazine.com.my) – Anyone in the digital marketing space who does not know Chin Weng Keong is a newbie. In a not-so-previous life, Weng Keong was an advertising creative from JWT before leaving in 1996 to co-found Arachnid which he has run as Saatchi & Saatchi Arachnid after it was acquired by
(Marketingmagazine.com.my) – Social media giant Facebook has solidified its presence in Malaysia by setting up an office in KL Sentral and hiring former JWT managing director Nicole Tan heading up their local team. Nicole has over 20 years of industry experience in the FMCG, tech, and automotive sectors. Prior to
(Marketingmagazine.com.my) – Looking forward to further develop its Asia Pacific market, Ogilvy & Mather has appointed Chris Reitermann, current CEO of Ogilvy China and Kent Wertime, current Chief Operating Officer of Asia Pacific, as co-CEOs of the region. Here is a breakdown of the new leadership: Paul Health, Worldwide Executive
(Marketingmagazine.com.my) – Publicis Groupe’s newly formed global communications unit, Publicis One has named Tan Kien Eng the Chief Executive Office for its local operations. Brands under the Publicis One Malaysia umbrella include Leo Burnett, Arc, Publicis, Saatchi & Saatchi, Saatchi & Saatchi Arachnid, AdSell, Starcom, Mediavest, Optimedia and Liquid Thread.
(Marketingmagazine.com.my) – Having served 19-years at Carat, Darren Yuen has moved to IPG Mediabrands Malaysia to head its youngest media outfit, BPN. At BPN, Darren will be holding the role of Managing Director where he will be responsible for the overall operations and profitability of BPN in Malaysia, as the
(Marketingmagazine.com.my) – We meet the man everybody says has been keeping silent. Till about a month ago, he was President of IPG Mediabrands World Markets Asia, a company in charge of managing and investing US$37 billion in global media assets on behalf of their clients. Currently, in between jobs, his reputation
(Marketingmagazine.com.my) – While stateless children are often seen as non-existent in the eyes of the law, Voice of the Children, a non-governmental children’s organization, and Geometry Global aims to shed some light on this issue through their latest, ‘Bring to Light’ campaign. According to Sharmila Sekaran, President of Voice of
(Marketingmagazine.com.my) – In January this year, Saatchi & Saatchi Malaysia was appointed the communications partner for Mini. The agency recently handled the launch of the new MINI Clubman campaign involving two web films ‘Hit Chaser’ and ‘Things Maker’. The campaign delved deep into the lives of some of the more inspired
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