(Marketingmagazine.com.my) – Check out the latest round of creative and media account wins in Malaysia and Asia Pacific courtesy of R3.
(marketingmagazine.com.my) – Carat Malaysia today announced the appointment of Lorraine Capel as CEO of Carat Malaysia effective 1st October 2016. The role was previously held by Darren Yuen who was announced as the CEO earlier this year. Darren has since left to IPG Mediabrands as the agency’s managing director. A
(marketingmagazine.com.my) –By: Rodd Chant It’s been a rough week or two for Grey Singapore with all that has transpired over their dubious and non-working app that claimed to save the lives of refugees, only to be uncovered as a non-functioning prototype. But no matter how hard it must have been
(marketingmagazine.com.my) – Omnicom Media Group has appointed Ranga Somanathan to lead Singapore and Malaysia as its CEO. In his new role, Ranga is charged with the leadership of all Omnicom Media Group assets in Singapore and Malaysia, working alongside the senior management team and leads for OMD, PHD, reporting to
(Marketingmagazine.com.my) – Publicis Groupe has entered into a first-time partnership with China’s largest internet company and a global advertising group, Tencent. Tencent is globally known for its popular messaging app WeChat which boasts a user base of 762 million users. The strategic partnership will see the two giants’ collaboration in
(marketingmagazine.com.my) – The winners and delegates at the inaugural APPIES Malaysia brought home more than trophies and great memories. Thanks to an innovative new awards presentation format the event’s theme of ‘Sharing Is Learning’ went beyond just a catchy tagline and was what delegates truly experienced. The awards show made
(Marketingmagazine.com.my) – By: Malati Siniah In response to the allegations by Tan Chui Mui and Da Huang Pictures, Leo Burnett Malaysia has come out to say that a demand letter had indeed been issued by their lawyers to independent filmmaker and the agency was serious about taking legal actions. Last
(marketingmagazine.com.my) – Dentsu Sports Asia (DSA), a subsidiary of Dentsu Inc. (Dentsu), has collaborated with Sportswork Group as the co-exclusive sponsorship agencies for the 29th Southeast Asian Games (SEA Games), which will be held from the 19th to 31stAugust 2017 in Kuala Lumpur. As the overall project manager for the 29th
(Marketingmagazine.com.my) – The get ‘Get Cheras to Cheras’ tune is still stuck in many Malaysian’s heads. IKEA and its agency BBH, the creative geniuses behind the campaign, were awarded the best presenter and the gold award for this year’s APPIES Awards. After 20 years, IKEA has opened a new store
(Marketingmagazine.com.my) –Sitting in a room with like-minded people is the worst thing in the world for creativity, but that is generally how advertising agencies like to operate. What if the creative department had some new additions? People who you would not ordinarily find working in the advertising industry. We
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