Astro marketing team bagged the Putra Malaysian Marketer of the Year 2016 (marketingmagazine.com.my) – Last Friday, top industry players gathered at The Majestic Kuala Lumpur decked in their finest to see if they would carry home a trophy for their brand at the Putra Brand Awards. Spanning across 24 categories,
(marketingmagazine.com.my) – This year’s Cannes Lions might be over but let’s break down what made these campaigns so successful. This week we shine the spotlight on Grand Prix winner in the Media and Print and Publishing categories. McWhopper by Burger King and Y&R New Zealand. SYNOPSIS In the fiercely competitive
(marketingmagazine.com.my) –National Geographic Channel (Nat Geo) has launched a new campaign to create awareness for “A Peranakan Heritage”, a series of locally-produced and curated documentaries about the beautiful and fascinating lives of the Peranakans in the Southeast Asia region. The documentaries which began airing on July 27, aims to showcase
Geometry Global Team: (from left) Mehdi Lamloum (Executive Creative Director), Abhinav Sharma (Head of Planning), Jason Wong (Head of Business Development) and Kenny Loh (Chief Executive Officer) (marketingmagazine.com.my) – Geometry Global Malaysia has been named lead creative agency for Audi Malaysia, following a pitch against a number of agencies. The
(marketingmagazine.com.my) – By: Malati Siniah Logon.my, one of Malaysia’s biggest Chinese E-Commerce Portals, has appointed Fireworks Solutions as their official digital agency. For the next two years, Fireworks will be providing knowhow and services like strategic plannng, product innovation, software development, system maintenance and professional consultancy for the company. Logon.my
(marketingmagazine.com.my) – Spikes Asia announced the names of the 98 jury members who will judge entries from across the Asia Pacific region, 30% of whom will be female. Representing Malaysia on the judging panel is Jarrod Reginald, associate creative director, Ogilvy & Mather, Malaysia who will be judging the design
(marketingmagazine.com.my) – The consolidation of Permanis and Etika had been successfully completed and the group announced they will now be rebranded as the Etika Group of Companies (Etika). The announcement comes on the back of the acquisition of Etika International Holdings, in 2014 and Permanis Sandilands Sdn Bhd, in 2011
(marketingmagazine.com.my) –By: Rodd Chant This past week, Kevin Roberts, Chairman at Saatchi & Saatchi and Head Coach at Public Groupe, gave an interview in which he made what can best be described as incredibly misinformed comments about gender diversity in advertising agencies and the ambitions, or lack thereof in his
(Marketingmagazine.com.my) – The Media Specialists Association (MSA) has announced Yap Chee Weng, CEO of Dentsu Media Malaysia as its new President and Sivanathan, CEO of Trapper Media Group as the Vice President at the Association’s recent Extraordinary General Meeting (EGM) held on July 22. Yap, 49 a 26 year veteran
(Marketingmagazine.com.my) – Two industry veterans with 17-year career experience each, Wong Sen Kiat (left in picture) and Ng Teck Yew, have joined Saatchi & Saatchi Arachnid, a Publicis One agency, as its creative director and creative director of art & design. Having completed a 5-year run leading the Digi
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