(marketingmagazine.com.my) – “We would welcome GroupM to join us in furthering the viewability standards in the industry. Their explanation of different dimensions of viewability adds more body to this debate, which is healthy, even though some of the points are rather simplistic. Their claim that they were the first to
I read your article about the launch of Entropia’s 100% guaranteed viewability offering last week. I think the article and the claim from Entropia is somewhat misleading to the market, and GroupM has a point of view, which we would like to share publicly: “With reference to recent announcement by
(marketingmagazine.com.my) – The new marketing services company – ENTROPIA has announced that it will guarantee clients, 100% viewability in line with the most stringent standards available globally. Entropia has struck collaborations with several top publishers in this regard, as well as with the most rigorous global ad fraud and brand
(Marketingmagazine.com.my) – It was a double celebration for Havas Media Group with the agency celebrating its Malaysian launch and being appointed regional media agency-of- record for Lenovo following a competitive pitch. The account, which is worth over US$ 10 million, will span across five countries in Southeast Asia – Malaysia,
(Marketingmagazine.com.my) – Dentsu Aegis Network, a global leader in media, digital and creative communications has launched the Dentsu Aegis Network Global Data Innovation Centre – the network’s first-ever Research & Development centre of its kind. Supported by the Singapore Economic Development Board (EDB), the Singapore-based centre will develop and produce
(Marketingmagazine.com.my) – Following up on an in-house investigation, global advertising network Dentsu last Friday has admitted to overbilling clients. According to global news reports the agency has so far identified 633 cases of overcharging and cheating that totalled around USD$2.3 million. The report highlighted that the fraudulent activity which had
(Marketingmagazine.com.my) – There has been plenty of movements in the market in the past month. Regionally brands such as Vodafone and Diageo picked their winning agencies and locally FCB Malaysia scored big by winning the regional account for Sunsweet. Get caught up to speed and check out the full list
(marketingmagazine.com.my) – Tesco Malaysia today announced the appointment of Entropia as its new media agency, parting ways with GroupM after three years. Entropia will now be responsible for Tesco Malaysia’s strategic and tactical media planning and buying in support of the retailer’s consumer-centric brand strategy. The retailer began the review
(marketingmagazine.com.my) – These companies are winners of Gold, Silver or Bronze Dragons Trophies at this year’s ‘Dragons of Malaysia’ 2016 Awards. Winners will be awarded at the “Secrets of the Dragon Masters” event in Kuala Lumpur on Friday October 7 with proceedings starting at 12noon. Dragons MasterClass & Awards 2016
(marketingmagazine.com.my) – By Malati Siniah To celebrate its latest launch in Kuching, Sarawak Uber Malaysia together with PAWS and PetFinder.my, yesterday, delivered cats on demand from animal shelters to key office areas in the Klang Valley. The collaboration is in line with Uber launching its service in its 6th city
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