(marketingmagazine.com.my) – EntoGenex Industries (EntoGenex), has appointed On-Target as its agency of choice to run its digital branding and social media management. The biotechnology company successfully ran the ‘Komuniti Bebas Denggi’ campaign together with the Malaysian Ministry of Science and Technology (MOSTI) and other partners last year. Achieving positive results
(marketingmagazine.com.my) – Havas Creative Group have announced the appointment of Mike Amour as Chairman and CEO of Asia Pacific effective October 17. Mike will be responsible for leading and driving continued collaboration and growth in one of the most dynamic regions for Havas Group. The appointment is a key milestone
(marketingmagazine.com.my) – Award-winning campaigns in both Malaysia and rest of the region were awarded at last Friday’s Dragons Awards. While last week we featured the best campaigns in Malaysia, this week we shine the spotlight on the ‘Dragons of Asia’ campaign winners. The campaign that won big was ‘The Last
(marketingmagazine.com.my) – Malaysia Airlines Berhad (MAB) just struck a deal with Liverpool FC to become the football club’s ‘Official Global Airline Partner’. Under the partnership, Malaysia Airlines will have access to LED and static board brand exposure at the Anfield Stadium, on the Liverpool FC website, publications and Facebook page.
(Marketingmagazine.com.my) – Last week the hot topic on our website was the question of 100% viewability, with two media veterans airing their opinions on this issue. To gain a new perspective on this topic that’s creating a buzz, MARKETING spoke to Bala Pomaleh, CEO of IPG Mediabrands to weigh in
(marketingmagazine.com)- Geometry Global became the most awarded agency by PMAA Dragons of Asia awards, with the agency celebrating its big win at last Friday night’s PMAA Dragons of Asia. The awards celebrate the best in results-driven marketing communications throughout the Asia Pacific. Geometry Global bagged 5 golds, 5 silvers, 5
(Marketingmagazine.com.my) – Mindshare recently announced that it would be partnering with Culture Machine for their first offering under the agency’s Content+ differentiator. The agency announced that Go Shop, the home shopping network under Astro will come in as Content+’s first client. Under this partnership, Mindshare’s clients will have access to
(Marketingmagazine.com.my) – Geometry Global Malaysia dominated the 5th ‘Dragons of Malaysia’ Programme with a record 5 Gold Dragons and Malaysia’s leading Marketing Communication Agency. The Agency also captured a ‘Dragons of Asia’ Gold Dragon for their Tiger Radler “Twistmas” Campaign. The following are three Campaigns, which, according to Judges, really
Tan Kien Eng and David Soon with the team (Marketingmagazine.com.my) – In its bid to streamline its operations Publics One Malaysia announced that it will be merging its two units, Saatchi & Saatchi Malaysia and Saatchi & Saatchi Arachnid into one entity. The consolidation, which took effect in October 2016,
(Marketingmagazine.com.my) – Acer Malaysia recently handed over its social media duties to Ignite Malaysia. Ignite has been the primary agency in charge of the brand’s ATL creative duties since early this year. In a recently concluded social media pitch led by Ignite’s Head of Digital, LiLian Hor the agency won
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