(marketingmagazine.com.my) – There has been several big account moves in the region this month. For the month of October several big accounts including Coca-Cola and Mitsubishi changed hands this month. Check out the latest round of media and account wins in Malaysia and Asia Pacific courtesy of R3.
(marketingmagazine.com) – By: Malati Siniah Maybank has appointed Initiative, a subsidiary of IPG Mediabrands, as the banking group’s regional media agency. The scope of work will cover five markets – Malaysia, Indonesia, Singapore, Philippines and Cambodia. The agency appointment is for three years, commencing 2017. Managing Director of Initiative
(marketingmagazine.com) – Lazada, the e-commerce company, has teamed up with Leo Burnett Malaysia on a brand and awareness campaign for South East Asia. Andrew Gnananantham, Chief Marketing Officer of Lazada Malaysia said, “e-commerce in South East Asia, is not just a story of convenience, it’s about access. It’s about enabling
(marketingmagazine.com.my) – Dentsu Sports Asia (DSA), a subsidiary of Dentsu Inc. (Dentsu), announced a 4-year partnership with the Olympic Council of Malaysia (OCM) that will enable the global sports marketing agency to exclusively market and acquire sponsors for Malaysia’s National Olympic Committee until the 2020 Olympics. The OCM partnership further
(marketingmagazine.com) – The Association of Accredited Advertising Agents Malaysia (4As) and R3 Worldwide, a global consulting firm, have jointly collaborated on Finding An Agency, a guide book to help marketers and agencies plan and execute efficient and productive reviews that lead to stronger client-agency partnerships. Given that the business and
(marketingmagazine.com.my) – trapper MEDIA GROUP is the only independent Media Agency evaluated by RECMA from Malaysia. Founded in June 1991, in Paris (France), RECMA is the only independent company to publish a wide range of media agency notation reports on a global scale. The mission of RECMA is to provide
Lay and Shune (marketingmagazine.com.my) – JY Lay is the latest talent to join BBDO Malaysia as their Creative Director focusing on digital growth. Lay joined BBDO after a very successful stint in Creative Juice/TBWA where he picked up several awards in Cannes, Spikes, Kancils, Effie, LIA, NY Fest. Lay
(marketingmagazine.com.my) – UCSI University (UCSI) awarded Leo Burnett Group Malaysia, as ‘The Most Engaging Co-Op Partner’ for 2016 for its contribution in developing talents and coaching students to be market ready for the workforce. Maureen Gomez, Head of People and Culture at Leo Burnett Malaysia shared, “This is a
(marketingmagazine.com.my) – There has been several big account moves in the region this month. For the month of September several big accounts including Mattel, Revlon and Nestle has changed hands this month. Havas Media was the big winner locally with the agency nabbing Lenovo PC and Mobile account in Southeast
(Marketingmagazine.com.my) – By: Malati Siniah Adrian Sng, former Managing Director of Saatchi & Saatchi Malaysia has left the agency having been with the company for the past four years. His departure comes after the news of Publics One Malaysia announcing that it would be merging its creative and digital units,
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