(marketingmagazine.com.my) – McCann Worldgroup Malaysia has beefed up its senior leadership ranks, recruiting five new industry leaders in one fell swoop. Geraldine Yong, Kevin Yeoh, Yow Kuan Wai, Irene Kuan and Jeanette Laws have joined the company, putting their energies behind McCann’s Truth Well Told banner. “True talent is
(Marketingmagazine.com.my) – IPG Mediabrands announced today the rebrand of its social media agency Rally Worldwide, to Society, in Malaysia. With digital content consumption at a 20% growth year-on- year in Malaysia, the rebrand sees the agency’s offerings evolve from social community management services towards holistic, data-driven content-marketing on digital;
(Marketingmagazine.com.my) – By: Malati Siniah While Christmas may be over, many of us are still in the holiday spirit (or nursing that hangover). As we gear up for 2017 we managed to catch up with Malaysia’s industry heads to hear from them their hopes for the New Year…. An outspoken
(marketingmagazine.com.my)– Targus, global supplier of carrying cases and accessories recently appointed Roots PR (ROOTS PR) as their public relations agency in Malaysia. Starting from October 2016, Roots PR is tasked with the task of redefining the Targus brand identity and increase its overall market visibility primarily through online content
(marketingmagazine.com.my)– Moët Hennessy Diageo Malaysia (MHDM) extends their collaboration with Roots PR for another year. The agency will continue its commitment to provide creative and results-driven integrated marketing communications solutions in the spirits market. “It is a privilege for us to be given the opportunity to continue our work
(marketingmagazine.com.my) – – TBWA\Group Malaysia has announced the appointment of Gigi Lee as chief creative officer, effective January 2017. She will be responsible for driving the creative output across all clients within TBWA\Group Malaysia – which includes Creative Juice and Digital Arts Network. In addition to Lee’s appointment, Sa’ad
(marketingmagazine.com.my) – Ogilvy Malaysia loads up creative guns with senior hires and promotions. Hor Yew Pong joins the Ogilvy family as the new Creative Director for its Pizza Hut and Coke account, bringing onboard over 16 years of experience from his stints at Saatchi & Saatchi, McCann Erickson, Y&R,
marketingmagazine.com.my) – As reported in Campaign Brief Asia, Chee Keong Tan (CK) Ogilvy & Mather Kuala Lumpur’s Group Executive Creative Director has moved to join a new Shanghai-based digital agency, Amber China. Entering the new company as their Chief Creative Officer CK is tasked to drive the creative arm
(marketingmagazine.com.my) – Leo Burnett Group Malaysia is the creative agency for myFreeview, the first free digital TV broadcasting service in Malaysia. They are tasked with strategic development and delivery of creative communications for this Digital Terrestrial Television (DTT) project. YohaniYusof, General Manager, Media Prima Berhad said, “Leo Burnett Malaysia has
Stan Chew (far right) with entire Performics team (marketingmagazine.com.my) – Publicis One Malaysia today launched its global performance marketing agency, Performics, giving local market clients access to improved digital service offerings and world-class performance marketing expertise. “Performance marketing is a strategy that is widely gaining popularity in Malaysia because
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