(marketingmagazine.com.my) – While digital is capturing a larger sum of the marketing spend of brands many marketers have confessed that the space comes with its own set of challenges. In its bid to address some of the issues in the digital space Entropia has launched a new white paper on
(marketingmagazine.com.my) – Malaysia’s leading national car manufacturer, PERODUA has appointed Ignite Kuala Lumpur, the boutique agency within FCB’s Malaysian network to handle its festive communications portfolio for 2017. The win is a result of a multi-agency pitch involving several international and local Malaysian agencies. Ignite’s campaign titled #MuhibahDiJalanraya
(marketingmagazine.com.my) – AirAsia, has launched a new brand campaign, ‘Live Life Unexpected’ which is targeted at ASEAN travellers. The campaign developed in collaboration with Entropia seeks to inspire people to go for the unexpected, and do something new. Supporting the year-long Visit ASEAN@50 initiative as the ASEAN Airline Partner,
(marketingmagazine.com.my) – Optimedia Malaysia came up on top by winning the media buying and planning business for Fox in a competitive global pitch. Ali Imran Memon, General Manager of Optimedia Malaysia said, “Our approach on Fox was to go beyond media. Both Fox businesses in Malaysia have come a
Sandeep Joseph, Head of Strategy and Digital at Zenith Malaysia, has left the company with plans to start his own consultancy. Sandeep was at Zenith for about 7 years, in different capacities. He led the agency’s push towards digitalisation, helping it win new business. With him at the
10 February 2017 – Dentsu Aegis Network’s programmatic agency, Amnet, has appointed Joshua Campanella as Regional Account Director to oversee and manage client strategy for Southeast Asia (SEA). Joshua will be leading client service teams across five Amnet offices including Indonesia, Malaysia, Philippines, Singapore and Thailand. Anna Chan,
(marketingmagazine.com.my) –Global digital marketing agency, Isobar, announced the promotion of Tim Doherty to the newly-created role of APAC Chief Creative Officer with immediate effect. Tim will continue to be based in Shanghai, China and reports to Jane Lin-Baden, APAC Chief Executive Officer for Isobar. In his new role, Doherty
It’s that time of the month where we take a look at the major account wins by agencies in Malaysia and the Asia Pacific for the month of December 2016 courtesy of R3. In Malaysia, for the month of December, FCB won big by nabbing both the Sunsweet Asia Pacific
(marketingmagazine.com.my)– Dentsu Aegis Network Malaysia announced the launch of digital marketing agency, Columbus Malaysia. The launch marks the continued expansion of Columbus in Asia, now in eight markets across Asia Pacific. Columbus’ key proposition is to forge meaningful marketing connections between people, brand and ideas. The agency offers services
(marketingmagazine.com.my)– Brazilian fashion brand, Havaianas has chosen FCB as its agency of record for Malaysia. “FCB displayed a deep understanding of what Havaianas stands for and clearly demonstrated that they were in tune with the Malaysian fashion audience.” said Jaime Syjuco, Managing Partner of the Moda Pacifica Group, exclusive distributors
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