Ogilvy & Mather has been appointed the communications agency for CIMB Consumer Bank Malaysia, a subsidiary of the leading ASEAN universal bank, CIMB Group. O&M was awarded the business after proposing a strategic and creative credit card campaign that went beyond tactical promotions to focus on experiences and moments
OPPA, Thailand’s first premium publisher co-operative launched today, allowing brands to access a highly coveted inventory from some of the country’s largest and most influential media properties via the latest programmatic technology. The new alliance has selected digital marketing company, D.A. Consortium Inc (DAC) and digital media solutions provider Innity
By: Malati Siniah While we loved the heartwarming Mother’s Day ads we spotted by our favourite brands we spotted a unique Mother’s Day campaign which gave an interesting twist to a vulgar local slang word. The term Pu**mak is usually used in sentences as a cuss word, however, a
Although campaigns with a strong focus on emotional relevance and creative engagement lead to increased business, a new report out today from Kantar Millward Brown shows fewer than one in seven ads are designed to deliver a strong emotional message that consumers will quickly absorb. The new report, Make a
Cốc Cốc, Vietnam’s leading internet browser with more than 22 million monthly users, has introduced “The Forgetting Tab”, a creative campaign conceptualised by Isobar Vietnam to increase awareness of Alzheimer’s disease amongst Vietnamese. It uses Cốc Cốc’s existing incognito mode to call attention to the forgetfulness that characterises the disease.
Due to many requests, the organisers of APPIES Malaysia are shifting the dates for the APPIES Malaysia Awards and Marketing Congress 2017 to July 6 & 7. Closing date for entries is also updated to June 6, 2017, and campaigns can now enjoy an extended eligibility window: April 2016 –
Hill+Knowlton Strategies (H+K) has been appointed by Huawei Malaysia to lead its local communications strategy and execution for its Consumer Business Group (CBG) in Malaysia. H+K will be responsible for all strategic communications counsel, planning and media relations, complementing Huawei Malaysia’s overall marketing and branding strategy. 2017 thus far has
A PSA to our readers – this Sunday is Mother’s Day! For those of you who have been wrapped up in a blanket of deadlines, it’s still not too late to buy a bouquet or a gift for your Mum. She may nag and scold you, but nothing replaces a
Marketing solutions company, CtrlShift, has hired senior marketer Khairul Syahar Khalid as the agency’s Senior Director of Business Development in Malaysia. Syahar will be taking on a leadership role in delivering the agency’s model to Malaysian and regional CMOs – offering strategic digital advertising, marketing consultation and ad tech
(First from left to right) Walter Ng Chun Yang, Founder & Marketing Director, Wako; Michelle Ho Mei Jing, Senior Beauty Buyer, Wako Beauty; Brighton Goh, Manager, Customer Development – eCommerce, Unilever; Yvonne Choong, AirAsiaGo; Rachel Tan, Marketing Lead, Shopee Malaysia; Eugene Fong, Assistant Brand Manager, Loob Holdings; Ian
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