By: Malati Siniah MARKETING understands that local production house Urban Ads is behind Watsons’ controversial Raya Ad which featured an actress wearing ‘blackface’. Earlier today MARKETING broke the news that Watsons did not use any creative agencies in the creation of the ad and according to the company the
By: Malati Siniah *UPDATE*: We can confirm that the agency behind the ad is Urban Ads, read the full story here. Unless you have been living under a rock, you would have probably heard about the Watsons Hari Raya campaign debacle. What was supposed to be a harmless tale
Dentsu Aegis Network has launched dentsu X globally through its rebrand of Dentsu media. The Group’s current media specialist – Dentsu media – will be rebranded to dentsu X, and carry a new brand proposition of “Experience Beyond Exposure”. In accordance with the global rebrand, Dentsu media Malaysia will
Snickers Malaysia has launched Snickers Memahami (Snickers Understands); a campaign to appreciate the culture and practices that Muslims observe during Ramadan. BBDO Malaysia and Impact Communications worked together to develop the campaign that focuses on creating an emotional connection with Malaysians by showing empathy for Muslims during the
Pizza Hut Malaysia has selected Zeno Malaysia as its agency of record to lead its 35th Anniversary Campaign as it celebrates its 35th year of making great pizzas in Malaysia. The year-long campaign entitled “35 Years; for the love of smiles” traces Pizza Hut’s 35-year heritage in Malaysia,
According to the Wall Street Journal Group M under advertising giant WPP has decided to consolidate two of its agencies MEC and Maxus, citing cost-cutting measures. While there was no announcement of job cuts, the company clarified that the merger would result in cost savings that will likely
IPG Mediabrands Malaysia’s creative agency Ensemble Worldwide has been ranked the most effective agency in Malaysia on the Effie Index 2017. The 2017 Index was based on results in more than 40 national, regional and global Effie Awards competitions, compiled from 3,601 finalists and winning entries between January 1,
Ogilvy & Mather (O&M) and Greenpeace Australia recently installed an interactive climate change exhibit in Sydney to raise awareness and drum up public support for the fight against climate change. Conceptualized and built by O&M Singapore, the exhibit shows a polar bear perched atop a slowly melting iceberg along with
Entropia recently unveiled a new online campaign to successfully relaunch the delivery website for KFC. With a mainly urban targeting, the campaign was designed to satisfy every KFC craving moment while delivering easy user experience for online orders. The insight for the campaign was derived from tapping unto various data
Havas Group announces the launch of a game-changing programmatic solution that gives clients complete visibility and control over their campaigns: Client Trading Solution (CTS). CTS is a client facing, fully transparent control tower displaying all programmatic trading, allowing clients to track and monitor their programmatic buying in one place. Dominique
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