ARCHIVE

ARCHIVE

Agencies

Over 7 million views in less than a week for LB’s Raya film

         This Raya season, Leo Burnett Malaysia and Tenaga Nasional celebrate the festivities with a simple, yet timely reminder that family matters most. But in the most epic and humorous way possible. TNB Chief Corporate Officer, Datuk Wira Roslan Ab Rahman said, “Aidilftri is about strengthening relationships between family

Read More

Emirate renews global media with Havas

Emirates, the Middle East’s leading airline, has announced the renewal of its contract with Havas Media. Havas Media will continue to manage the global media strategy, planning, social, traditional and digital investments for Emirates across the airline’s 150 worldwide destinations through to 2020. Since winning the account in a hotly

Read More

Do you know these clients?

    APPIES Malaysia is less than a month away and to judge the 50 marketing cases presented at the awards is 30 of Malaysia’s finest marketing minds. If you don’t have their name cards or have yet to have a conversation with the marketers listed below this July 6th

Read More

McCann Erickson signs MOU with Saito

  Sean Sim, CEO of McCann Erickson Malaysia and Ooi Chee Kok, Principal of Saito College at the MoU ceremony. McCann Erickson Malaysia has signed a Memorandum of Understanding (MoU) with Saito College to mark the launch of the McCann Next, an industry initiative that encourages the development of Malaysia’s

Read More

Mudah.my and Isobar turn Goodbyes into Good Buys!

  Malaysia’s largest buy and sell online marketplace, Mudah.my, has launched a campaign encouraging its core target market – Malay youths and young adults – to go onto Mudah.my for their buying and selling needs ahead of Hari Raya or Eid al-Fitr.  Conceptualized by Isobar Malaysia, the “#GoodByeGoodBuy” campaign strapline,

Read More

APPIES Malaysia sees 20% increase in entries

  APPIES Malaysia’s entries have been coming in fast and furiously, and it concluded with a 20% increase in entries this year. Back for the 2nd time, APPIES Malaysia brings together 30 senior marketers who will be judging the 50 marketing case studies that will be presented over the course

Read More

SpringCreek retains Digi’s social account

  SpringCreek, the social media agency within IPG Mediabrands Malaysia has been reappointed the social media agency on retainer for Digi Telecommunications (Digi). In a recently concluded pitch, the agency won and retained the account against a number of agencies vying for the business including Entropia Global and the newly

Read More

The 19th FAB Awards Winners!

  The elegant Hurlingham Club in London, once again hosted the 19th edition of The International Food and Beverage Creative Excellence Awards.  The recipients of the highest prize (FABulous Award) on the night, were as follows:    FABulous Award across all Design categories:Badger Collector’s Edition – The Badgerby BandOpus for

Read More

Now we come to the racist question.

  By: Chris Greenough – CMO & Co-founder of HYPERLAB Over the past week, my news feed consisted of two main conversations: Watsons Malaysia’s sexist blackface Ramadan ad Legenda Cun Raya and Apple’s focus on Machine Learning. (View for a laugh) As a marketer and founder of an AI (Artificial

Read More