Agencies

IPG Mediabrands, the media holding company within Interpublic Group announced today the launch of KINESSO, a tech-driven performance unit delivering real intelligence that moves brands forward. The new entity is poised for accelerated growth through the integration of three powerhouse brands: Kinesso, Reprise, and Matterkind, now living under the KINESSO

Global brand and customer experience agency VMLY&R Malaysia is bolstering its creative prowess in the market with four new strategic senior creative hires. The new appointments are part of the agency’s new vision of creative excellence, reinforcing VMLY&R’s positioning as a powerhouse for Brand Experience (BX) and Customer Experience (CX),

With true grit and the unwavering spirit of entrepreneurship, The Shout Group has secured 15 new business wins this year, a remarkable two-fold surge over the previous year. Headlining the group’s roster of new clients is leading beverage manufacturer Etika, with FCB SHOUT assuming creative responsibilities for three key brands:

Havas has appointed Nizwani Shahar as the CEO for Havas Malaysia, on the back of an accelerated growth strategy in the region. Shahar takes over from Andrew Lee, the current Managing Director for the group as he departs the agency following an early retirement. As CEO, Nizwani will lead Havas

BBDO Singapore announces its recent appointment by the Infocomm Media Development Authority (IMDA), following the Whole of Government (WOG) mandated tender process. The Digital for Life (DFL) Movement, initiated under the leadership of President Halimah Yacob in February 2021, is designed to rally all Singaporeans to embrace digital technology as

IPG Mediabrands announces a partnership with Google Cloud to develop a suite of generative AI-powered applications that put brands at their center. Under the terms of the partnership IPG Mediabrands will develop two pilot platforms, Branded Content Generation (BrandVoice AI) and Audience & Research Insights (BrandPortrait AI). The BrandVoice AI

By Khairudin Rahim,  CEO of the Association of Accredited Advertising Agents Malaysia (4As). The Association of Accredited Advertising Agents Malaysia (4As) has expressed concern over the emerging practice of advertisers including some multi-national companies and GLCs declining to provide pitch disbursements to its member agencies, with some Advertisers having even

Dentsu Malaysia is pleased to announce the appointment of Audrey Chong as its new CEO effective 1 October 2023. Audrey will be taking over from Kien Eng Tan who will retire on 19 October after having served as CEO since February 2021. Previously CEO, Universal McCann Malaysia, Audrey brings 25

McCann Worldgroup Asia Pacific has today announced that, after her first three months with the network, as Chief Creative Officer (CCO) for Southeast Asia, Valerie Madon will be expanding her remit to cover the rest of the region. In this new position for McCann Worldgroup, Madon will be responsible for

Derek Tan has joined Invictus Blue as CEO after a storied journey that encompassed many landmark companies. This included the pivotal role he played in the phenomenal growth of Entropia right through to its acquisition by Accenture. Invictus has a unique position as the industry pioneer not just in Malaysia