By: Malati Siniah dimsum , the video-on-demand subscription service by The Star Media Group, has struck a first of its kind deal with Celcom to offer subscribers a more seamless service by integrating the payment for both services under one bill. Through this partnership, dimsum subscribers will be able to
By: Rodd Chant As the dust of Publicis Groupe’s decision to pull out of all awards shows for one year is far from settling the industry needs to reassess the mission, and maybe Publicis Groupe did something good for the future by making people think more about this issue. We
The Cannes Direct Lions Jury (from left to right) : Brigid Alkema, ECD, Clemenger BBDO New Zealand, Diana Sukopp, Creative Group Head, Grabarz & Partner Germany, Moacyr Netto, ECD, W3haus Brazil, Jason Williams, CCO, Leo Burnett Australia, Nerea Cierco, CD, DDB Spain, Xavier Beauregard, CCO, Les Gaulois France, Rob Doubal,
YTL Communications today announced the appointment of Entropia as its agency for social, content, digital creatives, media and asset management services. Entropia will be working hand in hand with the mobile service provider to support and meet its social and digital communications goals. Wing K Lee, CEO of YTL Communications
Tim Castree, Global CEO of MEC and GroupM’s ‘NewCo’ has announced that Michelle Achuthan, Managing Director of MEC Malaysia will take on the role of MD of the new combined MEC and Maxus ‘NewCo’ agency in Malaysia when it launches in January 2018. Michelle has been MEC MD since November
Andrew Low, former ECD of Leo Burnett Malaysia, will be joining as ECD Ogilvy Beijing. This is a new heavy-weight appointment to bolster its creative leadership and Andrew will be working alongside fellow ECD Kin Chong to oversee the agency’s integrated creative department in Beijing. Chief Creative Officer Graham Fink commented,
Themed Attractions Resorts & Hotels has appointed IGNITE Kuala Lumpur as its new creative agency-of-record for the Desaru Coast brand. The selection of the FCB Group’s boutique agency comes as a result of a pitch exercise and will see IGNITE tasked with managing the brand. This is the Group’s 8th
Leading telecommunications provider, Celcom has launched ‘Mak Kata’ (Mak Says) as its Raya campaign for the year, to inculcate the value of sharing throughout Ramadan and Syawal. The campaign draws insight from the simple moments we share with family members -particularly our mothers – and remembering their advice or ‘petua’
By: Malati Siniah Before I headed off to Cannes for the festival they call the ‘Oscars of Advertising’, my boss Professor Harmandar Singh, a Cannes veteran having been there for over 10 times, gave me a single piece of advice. “Learn, explore and soak up the experience” And for the
Audi Malaysia has joined in the merriment of Raya festive ads but instead of the typical festive greeting message, the brand decided to make its Raya ad work harder by also including a subtle call-to-action for consumers to attend the Audi Open Haus Sales Event. Conceptualised by Geometry Global Malaysia,
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