By: Elfrida Szeto Last week, Montreal saw an influx of creatives, marketers, data scientists, innovators and more who came together for the 6th iteration of C2. C2 brings together 6,000 people from 60 countries and 20 industries to exchange ideas, to learn and be inspired. This year’s conference tagline of
If you are wondering what happened to John Teoh since he left BBDO a few months back after serving as GM of BBDO Malaysia, fret not. The man who was with BBDO Malaysia for seven years, has come on board as General Manager at Y&R Malaysia after a stealth existence
Chinese consumers are up in arms over the latest ad by Audi China which highlights how picking a bride is the same thing as choosing the right car. In the 34 second ad a young couple, about to get married, is rudely interrupted by the groom’s mother who starts inspecting
APPIES Malaysia, organised by MARKETING Magazine, came back strong in its second year with a total of 17 awards given out to the most effective campaigns in Malaysia. Watch now… BEST OF GLOBAL DIGITAL MARKETING Conference 2017 For the seventh year running, we are bringing back the famous Best
IPG Mediabrands has announced the integration of marketing cloud consulting services to amplify its research and consulting arm, Inventure; and the promotion of Sujith Rao as Inventure’s Vice-President. Inventure, the research and consulting arm of IPG Mediabrands has grown from a team of three to twelve over the last two
After four years managing Group Marketing and Corporate Strategy at Nippon Paint Malaysia Group, Alex Yoong has joined Creador as Senior Vice President of Marketing. He has over 15 years of experience in marketing communications, with an acute understanding of regional markets having had marketing oversight in Pakistan, Bangladesh, Thailand,
VLT, one of Southeast Asia’s leading independent digital agencies with 16 years in the market, has entered into a joint venture with MSA, Cambodia’s largest media agency with over 250 employees. The partnership will result in VLT and MSA combining forces to create an integrated digital, media, social, content and
Here are the top 10 YouTube Ads people chose to watch for January-June 2017 in Malaysia. A third of the entries are related to Hari Raya and Chinese New Year. TNB’s Hari Raya ad in particular took the crown with its light-hearted tale of foiled ‘balik kampung’ plans. Long-form ads
Ogilvy India has announced the appointment of Sonal Dabral as Group Chief Creative Officer and Vice Chairman, Ogilvy India. Piyush Pandey, Executive Chairman and Creative Director, Ogilvy South Asia shared, “I am delighted to welcome back Sonal Dabral to Ogilvy India as Group Chief Creative Officer and Vice Chairman. This
APPIES Malaysia, organised by MARKETING Magazine, came back strong in its second year with a total of 17 awards given out today to the most effective campaigns in Malaysia. The two-day festival hosted 30 senior marketers from the advertising fraternity including Chai Hui Fung, Regional Marketing Director, Nando’s Chickenland Malaysia,
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