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ARCHIVE

Agencies

MullenLowe’s Mazuin Zin shines on the world stage

Managing Director of MullenLowe Mazuin Zin Malaysia has been named CEO of the Year 2017 at the annual CMO Asia. In a recently held ceremony in Singapore, Mazuin was recognised for her leadership in driving MullenLowe into a results-oriented specialist marketing communication agency in Malaysia.  This accolade comes on the back

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DJ RKSKSA RETURNS TO MCCANN AS CREATIVE DIRECTOR!

In the latest of several senior talent acquisitions, McCann WorldgroupMalaysia has hired Adrian Ho as Creative Director. Reporting to Ng Heok Seong, the agency’s CCO, Ho will be responsible for running the Celcom account.  Ho returns to McCann Worldgroup with more than 20 years of experience in the industry, having

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Lafarge Malaysia appoints Columbus

Columbus Agency Malaysia has been named Digital Agency of Record for Lafarge Malaysia Berhad, a blue-chip company in the Malaysian construction industry. Following the appointment, Columbus, which is a Dentsu Aegis Network digital marketing agency, is tasked with social media management, digital media planning and buying, as well as website

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BBDO Malaysia Crafts Masterpieces for Mercedes-Benz

BBDO Malaysia has helped Mercedes-Benz Malaysia launch their 10th generation E-Class; a luxury sedan that integrates technology with sophistication and art. The launch campaign involves a series of artworks created to reflect the car’s agility, dubbed a ‘Masterpiece of intelligence’, through the use of long-light exposure techniques. As a result,

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Malaysian Shopper360 lists on Singapore stock exchange

Three decades on and local shopper marketing experts Shopper360 finds themselves on the Catalist board of the Singapore stock exchange.  The listing — which commenced June 30 of this year — is a momentous step forward for the Group and timely commemorates their 30 years of history within the shopper

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The only time the client said, “Make the logo smaller!”

Last week we shared the insights from, “Meet Graham” the campaign which picked up the Cyber Grand Prix at Cannes. Journalist and content marketing veteran Hando Sinisalu spoke to the agency how they managed to combine data and creativity to make this unique road safety campaign work.  Hando will join

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BBDO Malaysia Launches ‘Heels of Steel’

BBDO Malaysia has launched their ‘Heels of Steel’ initiative – a series of talks by prominent leaders aimed at inspiring and accelerating the progress of women in the workplace.  The series will feature one speaker per quarter, and the first session kicked off with a talk by Jasmine Lee, Chief

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