Ensemble the unit under IPG Mediabrands Malaysia has been awarded the coveted gold award at the inaugural 2017 WARC Awards, a new global competition honouring the effective use of emerging marketing disciplines. Awarded Gold in the Effective Content Strategy category was the campaign done for KFC Malaysia, other winning brands
Chinar Joshi steps up to take his new role as General Manager, Strategy of Vizeum Malaysia, with a mandate to lead and drive more integrated marketing solutions and strategic deliverables for Vizeum’s clients. He joins from IPG Mediabrands Malaysia, where he spent 4 and a half years with Universal McCann
Due to the overwhelming long weekend and a steady stream of request asking us to shift our dates the upcoming PowerSuits 3.0 Workshop will now be held on the 13th (Wednesday) & 14th (Thursday) of September. The workshop will still be facilitated by Dentsu One’s CEO Omar Shaari who has
Omar Shaari has more than 25 years of ad agency experience, working with international and local agencies, and for 10 years now, running Dentsu One. In between, he founded his own agency which he sold to a US-based agency group. Omar was a 4As council member serving four presidents until
“Every generation blames the one before, and all of their frustrations come beating on your door” This was the quote Sean Sim CEO of McCann Worldgroup shared at the start of the group’s inaugural McCann Truth Central Malaysian event held last week. An apt quote as it echoed the group’s
The eve of one of the most important days in Malaysia’s history is upon us and as a way of paying homage to the land we call home and nation we know to be family, many big brands have rolled out campaigns in true Merdeka fashion. Here’s a roundup of
As an added treat, MARKETING will be conducting a vibrant panel session with industry heavyweights during its inaugural Powersuits 3.0 account management workshop facilitated by none other than Omar Shaari, CEO of Dentsu One. Apart from leading the agency which is part of Dentsu Aegis Network, throughout his 25 years
Ever wanted to use your coffee can to drive through a toll booth for free? Well now you can, for a limited period at least. In another innovative first, Etika Sdn Bhd has launched a campaign as part of its International Wonda Coffee Day (IWCD) celebrations which lets anyone use
Mindshare’s General Manager and Head of Strategy Dheeraj Raina resurfaces at AdParlor as part of its Malaysia senior leadership team expansion plans. The strengthening of the team is the result of AdParlor’s growing presence in the market and subsequent bid to enhance capabilities. Dheeraj Raina, who joins as Managing Director,
In its second year, APPIES Malaysia — organised by MARKETING Magazine — came back strong with a total of 17 awards handed out to the most effective campaigns in Malaysia. In this series, we share winners’ insights, thought processes and how they went for a brief to award winning campaign.
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