On Wednesday in Kuala Lumpur, winners of the Dragons of Malaysia and Asia were announced at a glittering ceremony which also saw winners from across Asia in attendance. This biscuit campaign proved a tasty treat for Geometry Global Malaysia, winning double Category Gold in the 2017 Dragons of Malaysia, as
FCB Kuala Lumpur has emerged victorious following a creative pitch that saw the agency invited to compete against several Singapore based outfits. FCB Kuala Lumpur will take on amongst other aspects, promotion marketing and activation duties for the Asia Pacific region. “It’s a big win for FCB in Asia Pacific.
In an unprecedented global research initiative, McCann Worldgroup has enlisted all of its employees around the world to leave their desks for a day and head to the streets in their local markets to meet with and interview people face-to-face to gain insights into their shopping behavior and their relationship
The Gold award from the annual Spikes Asia Awards has eluded Malaysian agencies for the past three years, but not this year, as Isobar Malaysia, a Dentsu Aegis Network agency, successfully brought home the top honours at the awards ceremony held in Singapore last Friday. It also earned Isobar the
Malaysia-based Public Relations and Communications agency, GO Communications has formalised a partnership with Singapore-based Accela which incorporates the latter into the GO Group, Asia’s leading independent public relations, marketing and strategic communications network. The enterprise will see active cross-national exchange of knowledge, resources and personnel between the two agencies
Following the appointment of James Gaubert as Head of Digital and Social last month, Ogilvy and Mather Malaysia continues to expand its line-up with the addition of WPP Fellow and strategic planner, Christopher Knight. In his role as Integrated Strategic Planner, Christopher will report to Regional Planning Director Arindam Chatterjee
Dentsu Aegis Network Malaysia recently announced the launch of Amplifi, the network’s global media investment arm. The launch marks the continued expansion of Amplifi, now in eight markets across Asia Pacific and 39 countries worldwide. Amplifi’s collaborative approach will see it engaging with 13 media, digital and communications agencies across
ENTROPIA – the new age marketing services consulting – has recently launched the results of a new study called “Moment is the new Marketplace”. Done in collaboration with Nielsen, the quantitative study takes a deep view of people’s lives as a collection of moments – based on seven different parameters
Publicis One has announced the appointment of Andrew Leong to the newly-created role of Growth Officer for Media in Malaysia. Leong, who was previously in the role of Managing Partner for Arc Worldwide, brings over 20 years of experience in communications to oversee the media agency brands including Starcom, Blue
Entropia – the new age marketing services consultancy – has launched INTEGRITY – a new Communications planning process and tool suite, that brings the traditionally disparate areas of Campaigns, Commerce and CRM into a single, unified strategic thinking. INTEGRITY is built around the belief of “Media as CX” – putting
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