McDonald’s is planning to review its global US$2 billion media buying account, which is about RM40 million locally. Currently OMD Malaysia, an Omnicom agency, handles their media business in Malaysia. The fastfood giant, which hasn’t done a formal global media review in about 14 years, is looking to find more
From left: Elizabeth Bramson-Boudreau (CEO and Publisher, MIT Technology Review); Arvind Sethumadhavan(Chief Innovation Officer, Dentsu Aegis Network Asia Pacific); Vivek Puthucode (General Manager, Public Sector, Microsoft Asia Pacific) and Uptin Saiidi (Multimedia Correspondent, CNBC Asia). Dentsu Aegis Network has launched a white paper examining the progress of Asia Pacific’s smart
It has been a really hectic time for new business wins. Just glance at the top 10 movements that have taken place amongst creative and media agencies up till September. Courtesy of R3…. Sep 2017 Malaysia Top 10 wins Creative Agency Month Account Area M&C Saatchi Jan Etika
Tata Salt launched its campaign titled ‘Sawaal Kijiye Apne Namak se’, conceptualized and created by Ogilvy Mumbai, to educate consumers about the quality of their salt and help them make well-informed decisions. The thought behind the 360-degree campaign is derived from the fact that, though salt is a universal and
While cross-device campaigns offer better and more comprehensive results for advertisers than single channel campaigns, their implementation and optimization can also take up more of a campaign manager’s time if not executed efficiently. Here are five tips for running successful and headache-free cross-device campaigns: 1. Target faces, not places.
Come 31st December 2017, 4As accredited boutique agency The Wizard’s Room will be closing its doors after serving Astro for 8 years. Henry Tan, COO of Astro, who worked closely with The Wizard’s Room shared, “Astro was fortunate to have had Veno as a key partner over the years. She
Subway has appointed McCann Worldgroup as its regional agency of record after a competitive multi-agency pitch. The agency network will help Subway achieve its overall brand transformation goals, with a focus on delivering integrated communications driving relevance and emotional connections. McCann Worldgroup will deliver creative and digital solutions with the
Nicole Tan, Country Director for Facebook (left) with Farrah Harith McPherson, GM General Manager. BBDO Malaysia recently launched part two of their ‘Heels in Steel’ initiative; the second event since launching in July. The initiative, aimed at sharing the inspirational stories of some of the most influential women working within
RHB’s latest festive film features Malaysian football star Thanabalan in the lead role inviting Malaysians to be sweet and share their blessings with each other during Deepavali. Created by FCB Kuala Lumpur and produced by Chilli Pepper Films, ‘Be Sweet’ is the fourth collaboration between RHB and FCB since the
At last week’s 2017 PMAA Dragons of Asia, Geometry Global was named Network of the Year while collecting 4 Gold, 3 Silver and 3 Bronze. The agency also won Best Campaigns by Country for Hong Kong, Indonesia, Japan, Korea, Malaysia and New Zealand. PMAA Dragons of Asia is the platform
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