Anmum Essential has just launched the Mind-Q Connect campaign with BBDO Malaysia. Tapping into parents’ desire to raise amazing young minds, the campaign highlights the importance of maximizing a child’s brain cell connections, and how interactions with mum combined with Anmum Essential facilitates all-round development. Building on the previous successful
World Kindness Day is observed internationally on 13 November. And this campaign reminds us to be kind. It won 10 Lions at Cannes Lions 2017. Strategy: People are usually only prompted to become an organ donor when they get and renew their drivers license, but with license renewals moving online,
Cannes Lions has launched the 2018 Festival of Creativity, with important changes to the delegate experience and awards structure. After the Publics Groupe threatened to boycott the Festival in 2018, these changes were somewhat expected. Publicis Groupe has now reconfirmed its participation in 2019, and while it is “pleased to
From left: Karan Chhabra, Natasha Aziz, Jamie Tan, Syed Ferohaizal, LiLian Hor, Syahriza Badron, Eldon D’Cruz, James Voon & Eva Lim. FCB has made a number of key promotions in Malaysia. James Voon has been promoted to Senior Art Director and Syed Ferohaizal to the Head of Creative role where
Ayam Brand, a leading convenient canned food player in the region, is celebrating its 125th anniversary with the launch of its Racing-to-Space virtual reality campaign that highlights its regional sustainability efforts. The campaign uses 360 degree footage from high-altitude balloons that were launched by Ayam Brand in Kahang, Johor. They
Martin Sorrell, chairman and chief executive officer of WPP, the world’s largest advertising company, speaks at the Confederation of British Industry’s (CBI) annual conference in London. WPP cut its sales expectations for the third time this year on Tuesday and said net sales would not grow in 2017, with weak
Yusrizal Yusof has been promoted from Creative Group Head to Associate Creative Director at BBDO Malaysia. Writer-based Yusrizal aka Yus, has an impressive repertoire of awards from Cannes Lions, D&AD, London International Awards, Spikes Asia, AdFest, and Kancil. Prior to BBDO, Yus worked with Ogilvy & Mather Malaysia and Astana
Geometry Global had their hands full at the recent 2017 Dragons of Malaysia and Asia taking home an impressive 18 metals for the Malaysia and Asia categories and the coveted Red Dragon for ‘Network of the Year’. “PMAA recognises the very best in result-driven marketing communications, and that’s exactly how
Karan Tyagi, Kenneth Teh, & Zeeshan Khan General Manager, Head of Digital, Business Director appointments. “Data, content, technology, and on-point execution – if an agency can effectively infuse these components together, it would be ripe to excel in this rapidly evolving media industry,” Karan Tyagi, the newly appointed General Manager
The FAB Awards is now opened for entries for their 20th year, with a new campaign by Creative Directors, Naz Nazli and Alex Ball. The campaign is pinned around The Awards’ 20th Anniversary with the tag line: “20 Years Young”. Photographed by Andy Gallacher, it features some of the leading personalities from
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