By Avi Dan – CEO of Avidan Strategies, a consultancy that specializes in advising marketers about optimizing agency practices. Advertising started when Carlton & Smith was founded in New York by William James Carlton in 1864. It was renamed J. Walter Thompson Co. when James Walter Thompson bought out Carlton
Prepare to recalibrate your expectations. Adwork.io is setting the stage to utterly disrupt the media buying landscape with its revolutionary MarTech platform, launched on October 31, 2023. More than a digital marketplace, adwork.io heralds a new era in advertising, equipping brands with razor-sharp insights powered by Nielsen analytics and unparalleled
GrowthOps Asia, the award-winning marketing transformation agency, has been appointed as Technology, Performance, and Social Media Partner of TM to oversee their digital channels. This includes management of digital media, social media, web presence, and analytics across various business units, with a specific emphasis on Unifi brand. As part of
Initiative including BPN retains its position as the leading media agency in Malaysia on RECMA’s latest qualitative evaluation, the only agency in the country to score a Dominant profile for five consecutive reports. With sister agency UM at the number two spot, IPG Mediabrands has remained the top agency group
Global brand and customer experience agency, VMLY&R Malaysia, has launched a new campaign for TM’s Unifi offerings, which includes the creation of an adorable fluffy influencer named ‘Yunni’. The brainchild of VMLY&R Malaysia, the larger-than-life fluffy mascot, personifies Unifi’s new convergence package which brings together fixed broadband, mobile, and lifestyle
Fishermen Integrated hauled in its biggest Effie catch to date and made history when it was declared Agency of the Year at the recent 2023 Effie Awards Malaysia, beating out some of the industry’s bigger and more established players for the prestigious title. This is the first time a locally-owned
Catcha Digital Berhad today announced that it has entered into 2 new acquisition agreements[1], both of which are expected to add to the profitability and earnings per share of the Company. In the first new acquisition, Catcha Digital has agreed to acquire the remaining 49% equity interest of Ittify Sdn
Beloved South African-Portuguese restaurant Nando’s, famous for its flame-grilled PERi-PERi chicken and quick-witted advertising, has added The Chariot Agency to its creative partners for Malaysia and Singapore. This follows a call to pitch from Nando’s Malaysia & Singapore at the end of July for the business that includes creative and
Back (L-R): Jamie Tan (Head of Operations), Jonathan Chan (Creative Director), Suah Boon Chaun (Creative Director), Adrienna Ooi (Operations Manager), Tan Lai Kuen (Senior Designer), Choong Eu Jin (Senior Copywriter), James Voon (Creative Director) & Syahriza Badron (General Manager) Front (L-R): Melanie Musthapa (Brand Director), Mandy Chock (Creative Strategist), Raphael
Naga DDB Tribal has recently unveiled its groundbreaking Generative AI certification programme, designed to invigorate the creativity within its agency team. In collaboration with the US-based business inspiration consultancy, OK Tomorrow, known for helping organisations worldwide foster innovative thinking among their teams, this AI masterclass for creative excellence promises to
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