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ARCHIVE

Agencies

Trio acquires FCB Malaysia

FCB Kuala Lumpur now owned by a three-way partnership FCB International has changed hands thanks to a full buyout of the agency by the local management team. FCB Kuala Lumpur is now fully owned by an equal three-way partnership between Shaun Tay, Chief Executive Officer, Liew Kok Heng, CFO and

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RHB's 2018 CNY: Perseverance

Together we persevere for prosperity with RHB FCB Kuala Lumpur teamed up with RHB Bank for their latest’s campaign titled “Perseverance” in association with the upcoming Chinese New Year celebration. The campaign centres around Malaysia’s national diver and 2017 FINA World Champion, Cheong Jun Hoong.  The one minute film shows Cheong Jun

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Phil Teeman to lead Dentsu Aegis SE Asia

    Susana Tsui becomes CEO, China, while Phil takes over from Dick van Motman In the backdrop of high-profile changes in Dentsu Aegis Network’s senior talent, in the last few weeks, comes the news of Phil Teeman, taking charge of agency’s South East Asia operations. Phil will move from

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Mahesh Reddy Voncha appointed as Head of Performance for Reprise

Mahesh Reddy appointed by IPG Mediabrands Malaysia as Head Voncha of Performance for Reprise IPG Mediabrands Malaysia, the global media arm of Interpublic Group has announced the appointment of Mahesh Rebddy Voncha as Head of Performance for Reprise. Mahesh will be tasked with spearheading digital initiatives within IPG Mediabrands’s full-service Paid Search, Performance and SEO

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Naga DDB Tribal kicks off 2018 with new hires

Naga DDB Tribal drives growth with 20 new hires, new clients and new digital tools Creative agency Naga DDB Tribal has once again signalled its intention to further grow with the addition of 20 new hires to its team. Some of the new hires include Yan Ghazaly, the Associate Creative

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Sa'ad Hussein leaves TBWA

Sa’ad Hussein leaves Malaysia after 20 years  Industry veteran and one of Malaysia’s creative icons, Sa’ad Hussein is leaving TBWA\Malaysia to return to Singapore after spending close to 20 years in Malaysia. Sa’ad co-founded and managed the creative shop Sil Malaysia in 1996 and in 2006 TBWA\Group acquired the agency

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APAC ad spend to hit US$8.1 bn surge: Dentsu Aegis

Dentsu Aegis forecasts improved ad spend for 2018 Dentsu Aegis Network’s latest Ad Spend Forecasts have announced that AsiaPacific spend will hit US$8.1 billion increase as growth accelerates to 4.2%, while digital media channels will continue to disrupt ad spend in 2018. The Network’s forecasts, based on data received from 59 markets,

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Geometry adds BTL in the Digi kitty

Geometry Global Malaysia to handle Digi’s Below-The-Line services Geometry Global Malaysia has added Below-The-Line (BTL) services for Digi Telecommunications Sdn Bhd (Digi). This service will be an addition to its roster of services which includes Digital and PR. The BTL work takes effect immediately, from 1st January 2018 through to

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McCann NEXT collaborates with ASB

McCann NEXT is collaborating with Asia School of Business (ASB) to mould future digital leaders. McCann NEXT is working together with Kuala Lumpur’s new global graduate business school, Asia School of Business to come up with a two and a half months course in Digital Marketing. This Digital Marketing course

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Entropia- breaking the mould, seizing the future

Agility and inventive- keywords for the 2018 journey The 2017 advertising industry of Malaysia, amongst many disruptors, will also be remembered for Entropia’s brave new foray into the creative by a media agency. Unwilling to be defined by any tag, be it creative, digital or ‘traditional’ media, Prashant Kumar, Entropia’s

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