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Agencies

Society appointed as Canon's AOR

Society to develop digital marketing solutions for Canon Society, the social media and digital content agency within IPG Mediabrands Malaysia was appointed the agency of record for Canon Marketing (Malaysia) Sdn. Bhd. The appointment will kick start in February for a period of one year. The scope of work involves

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Who stole the limelight last year?

So, which agency made into the top 10? The Malaysian advertising, media, and marketing industries spend millions on award shows every year. There is an award show almost every month for the marketing communications industry in Malaysia. In the inaugural tabloid MARKETING magazine, we took a look at more than 20

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How serious is Malaysia's brain drain?

Edward Ong spills 60 names who have left Malaysia  It is no big secret that Malaysia’s creative talent are opting to leave the country in efforts of searching a better quality of life abroad. In this issue of MARKETING, super sleuth Edward Ong spills sixty names that have left the

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HuatAR with Maxis HuatAR app!

Huat Huat Huat! this CNY with Maxis HuatAR Ang Pao In ushering 2018, Maxis is re-imagining the way users experience the lion dance with the HuatAR Ang Pao, a first-of-its-kind ang pao packet that brings ‘Ah Huat’ the lion to life using augmented reality (AR). Maxis enables users to be part

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IPG's & Ansible pioneer Malaysia's first automotive chatbot

First automotive chatbot developed by IPG Mediabrands and Ansible in collaboration with Sime Darby  IPG Mediabrands Malaysia’s mobile and technology agency Ansible has pioneered Malaysia’s first automotive chatbot in collaboration with Sime Darby Auto Connexion’s (SDAC) Ford. As a key mobile technology agency for Sime Darby Auto Connexion, Ansible built

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MullenLowe appoints new business unit director

Gavin Teoh appointed as MullenLowe’s Business Unit Director following series of wins  MullenLowe Malaysia announced the appointment of Gavin Teoh as Business Unit Director, following a series of client wins for the agency. The announcement follows the recent integration of MullenLowe Group’s operations in Malaysia, Singapore, and Hong Kong to

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MullenLowe Group to be integrated

Paul Soon appointed MullenLowe Group SEA’s CEO MullenLowe Group has announced the merging of its operations in Singapore, Malaysia and Hong Kong to create MullenLowe Group Southeast Asia. The merger will unite the MullenLowe creative communications business with MullenLowe Profero’s renowned digital expertise, MullenLowe Mediahub media planning, and the newly

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M&C Saatchi opens in Indonesia

Anish Daryani to spearhead agency operations in Jakarta M&C Saatchi has commenced its operations in Indonesia with immediate effect. This would mean Indonesia will be M&C Saatchi’s 27th office. The office in Indonesia will also serve to complement the existing operations in Malaysia and Singapore. The network has partnered with

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Tai Kam Leong

How RM1 and listening to the customer can earn respect

It’s humbling the customer can teach us so much We spoke to Tai Kam Leong, Head of Branding & Partnerships at Maxis, about the peculiarities of the marketplace. He is also the Opening Speaker at the coming Malaysian Media Conference on Feb 8. Tai has come very far over the

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