A sneak peek into APPIES Malaysia The highly acclaimed APPIES – the annual festival showcasing the best ideas in marketing across Asia – is back with its 3rd Malaysian edition. Here’s a clip of what will take place in this year’s APPIES and a 2017 recap: APPIES Malaysia is an annual
Mahesh Neelakantan is CEO of Newton Malaysia & Strategic Investor in Newton Lanka. In MARKETING Magazine’s mid-February issue, Mahesh Neelakantan talks about the ways for agencies to rate the clients they have. A while back at the Malaysia CMO conference, I was witness to a presentation by Aprais and it
Feel that your team is sitting on a great brand story? If you think you have a unique marketing success story, it’s now your time to shine. The region’s top brands are coming together to see who has Malaysia most effective marketing campaigns. Why wait, it’s your turn now! APPIES Submissions
Youtube Malaysia unveils top ten paw-some Chinese New Year advertisements just paw you! The zodiac calendar has finally come back to man’s best friend, dog. So sit down with a cuppa, start scrolling as we bring you YouTube Malaysia’s favorite Chinese New Year advertisements. Of course, get your fellow pet doggies
The ‘Everyone’s Complaint Department’ series of comic strips began as random doodles and reflection pieces of Alvin Teoh, ECD of Naga DDB Tribal. These little stories featured in MARKETING magazine were originally posted on Facebook and are an ongoing tribute to life in Adland. The comic depicts Alvin’s early days
The award shows must go on. Award shows help agencies with their raison d’être After MARKETING magazine’s recent report on agency rankings based on selected award shows in 2017, we followed up with a small survey asking about 20 heads of agencies, creative, media and digital (in equal numbers), about
Society & Ansible collaborates on CNY campaign for TNB’s Chinese New Year Society and Ansible, IPG Mediabrands Malaysia’s creative content and technology agencies come together to collaborate on “The Coming Together”, an engaging and unifying Chinese New Year campaign for Tenaga Nasional Bhd (TNB). The campaign was unveiled with a
Geometry Global unveils new brand identity and logo Geometry Global has unveiled a new brand identity reflecting the changes it has gone through since it was launched in 2013. The new identity was created in-house by the Geometry team in Hamburg, Germany. It includes a new logo word mark and
Ensemble collaborates with Anchor for Chinese New Year campaign. Ensemble has created the shortest series of films for Anchor’s Chinese New Year campaign, to encourage consumers to cherish real moments with their families. Anchor Beer, known as the ‘Real Beer for Real Moments’, is known to be simple, authentic, and
Lee Tak Shune appointed as Publicis’s new Executive Creative Director Publicis One Malaysia’s Chief Executive Officer Tan Kien Eng has announced the appointment of Lee Tak Shune as Executive Creative Director for Publicis. Lee has been tasked overall creative leadership of Publicis Malaysia as well as responsibilities to selected brands within the agency in
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