It’s not about us. It’s about our clients Last week the world received shocking news that the world’s largest advertising agency network WPP took a massive hit from the impact of digital disruption. As WPP’s shares plunged almost 13%, the industry came face to face with the painful reality of
BBDO Malaysia hosts Angelina Villanueva at Heels of Steel event For the third edition of Heels of Steel, BBDO Malaysia invited Angelina Villanueva, Senior General Manager of KFC Marketing to share her insights on navigating her career, client-agency relations and the advertising landscape today. An initiative founded by Farrah Harith
Great idea and great work has always been the glue that has brought the advertising and marketing community together, be it in the past or in today’s ultra-data-driven creativity. And APPIES Malaysia is at the forefront of recognizing the best of the creative output. Further, to set itself apart, in
WPP takes a massive hit with shares down almost 13 percent, Martin Sorrell says “2017 was not pretty” Martin Sorrel, the Chief Executive of WWP is under massive pressure after advertising agency group WPP’s shares were down almost 13 percent. WPP stated net sales fell 0.9% on a comparable basis
Your vote will decide the top ten CNY TVCs Each time the festive season rolls around, Malaysians can expect to see moving commercials from corporate giants. MARKETING magazine has listed the top Chinese New Year commercials for the year 2018. Brand Title Petronas A Long Way Home AKPK My Best
India’s festival of colour isn’t all fun and frolic Reliance General Insurance has collaborated with Ogilvy & Mather Mumbai for a campaign that calls out for a safer Holi festival for women. The sad reality is that an ugly side that often goes unnoticed during the Holi festivity. It’s a license
Dentsu Aegis Network Malaysia uncovers insights in automated e-commerce Dentsu Aegis Network Malaysia has shared its findings in automated e-commerce, a concept which the advertising group believes will help brands build sales loyalty through online replenishment of goods automatically. The insights discovery project was carried out in collaboration with InsightzClub,
MPPM partners with Innity in launching Malaysia’s first Publisher-led programmatic advertising marketplace platform. Malaysia Premium Publishers Marketplace (MPPM) has partnered with Innity to offer Malaysia its first Publisher-led programmatic advertising marketplace platform. This will provide advertisers with more control to layer on their own data, audience insights and program advertising
MullenLowe Malaysia wins Malaysia Airports (Niaga) Sdn Bhd for creative and digital duties Malaysia Airports (Niaga) Sdn Bhd (MAN), a subsidiary of Malaysia Airports Holdings Berhad has announced that MullenLowe Malaysia has won the pitch which will see the agency responsible for its creative, communications and digital assignments. MAN also known
Starbucks appoints GO Communications as official PR and Communications Partner and celebrates 20th anniversary Global coffee house, Starbucks Malaysia has officially appointed GO Communications to manage its Public Relations and Communications initiatives throughout the country. This appointment is a historic one as it marks the first ever agency appointed by the
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