Japan Advertising Agencies Association awards Yusuke Sato as Creator of the Year Dentsu Inc. has announced that Yusuke Sato, from Creative Planning Division 5 in Dentsu Inc., has been named the 2017 Creator of the Year by the Japan Advertising Agencies Association. This was the 29th time that the Creator
APPIES Malaysia judges share their opinions.. The annual festival celebrating the best marketing ideas, APPIES Malaysia is back! The APPIES Malaysia Marketing Festival will be held on 16 and 17, April 2018. What distinguishes APPIES Malaysia from any other event is that each featured campaign is presented Live by the
ROXY rolled out for personalised marketing Entropia, the consultancy meets agency, has launched a new offering called ROXY to help businesses deliver personalized marketing with a whole brain approach. Led by Senior Creative leader, Md. Shaidik, whose previous stint was the Global Creative Director at iflix, to oversee digital creatives across
Reebok’s latest campaign #BruisesCanBeGood shines a light on violence towards women Isobar India, a global digital agency, launched a thought-provoking campaign, #BruisesCanBeGood on International Women’s Day. Launched with a social experiment, it makes a compelling statement on societal insights. #BruisesCanBeGood is a strong statement that brings to light the harsh
Universal McCann, Initiative including BPN top RECMA’s latest qualitative evaluation for Malaysia IPG Mediabrands Malaysia agencies Universal McCann (UM) and Initiative including BPN, top RECMA’s latest qualitative evaluation for Malaysia. IPG Mediabrands agencies are the only media agencies with a dominant profile in Malaysia. UM retained its top position from
The marketing industry only has itself to blame for its current crisis. Just last Thursday, we received the news that the world’s largest advertising agency, WPP saw its shares down almost 13 percent. Procter & Gamble (P&G), the world’s largest advertiser said that it had reduced its Facebook, Google, and
Hitler goes social in non-profit organization “Gesicht Zeigen!’s wake-up call The Gesicht Zeigen! organisation has collaborated with Ogilvy Germany to come up with a new and provocative video to show exactly what right-wing groups and activists are doing on the net today. The video depicts the Dictator himself, Adolf Hitler his young
ENTROPIA Noir confirmed as Axiata’s digital agency, M&C Saatchi confirmed as Axiata’s creative agency Axiata Group Berhad one of Asia’s largest telecommunications groups has chosen ENTROPIA Noir as its agency of record for all things digital. ENTROPIA Noir’s scope includes digital creatives, websites, apps, and social media, across Axiata corporate,
The annual festival of the best marketing ideas in Malaysia, APPIES is back! APPIES Malaysia Marketing Conference on April 16 & 17, 2018 is all about Sharing, Learning and Excellence, in the form of a 2-Day Festival with the aim of raising professionalism and talent in the marketing industry. By
Newton expands beyond Malaysia to launch Sri Lanka’s first Specialist Shelf-Out O2O Agency Newton Malaysia has expanded its footprint and launched an office in Sri Lanka. Newton Lanka is Sri Lanka’s first specialist Shelf Out Shopper Marketing Agency with an aim to help brands develop Offline-2-Online Campaigns. “The decision to launch
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