Adbrands, a platform which tracks creative and media account moves and management for the world’s leading brands and companies, has mapped client-agency partnerships for more than 3,000 brands across 120 countries. Acquired by R3 in 2022, Adbrands is an amalgamation of marketing information about advertisers, brands, and agencies collated since
Global brand and customer experience agency, VMLY&R has been appointed to handle TikTok Shop’s major multimarket push around the year’s biggest online shopping days – and has already delivered stunning sales for 11.11 – building to the 12.12 finale. The agency received the mandate in August 2023, following a competitive
OMD Malaysia has been appointed by CelcomDigi to handle media duties for three years following a pitch called in August. OMD Malaysia impressed with their bold and innovative thinking as well as a futuristic pitch which aligned with the telco’s strategic priorities. Additionally, the agency imprinted themselves on the client
Mediabrands Malaysia has today announced the appointment of Sue-Anne Lim as Chief Executive Officer of Universal McCann (UM) in Malaysia. Sue-Anne has a total of 20 years’ experience in designing growth strategy for business and brand transformation, having worked with established MNC and GLC brands, with experience spanning multiple verticals.
Catcha Digital Berhad announced that it has entered into a Letter of Intent to acquire a 51% equity interest in Malaysia’s award-winning digital agency, DS Services Sdn Bhd or more commonly known as “Digital Symphony” among industry players for RM21.165 million. The acquisition is expected to materially increase Catcha Digital’s
Global brand and customer experience agency VMLY&R Singapore, in partnership with content experience agency Hogarth Malaysia, has won a bid for an innovative new mental health awareness campaign for FWD Takaful. Won by competitive tender, the pitch shared by FWD Takaful also took the topic of mental health to heart
In addressing new growth realities and dynamics of a higher evolving business environment, Trapper Group, a leading communications agency has taken a strategic decision to strengthen leadership by hiring industry luminaries to drive momentum and business growth for clients. We are proud to announce 3 significant management changes aimed at
Mediabrands Content Studio (MBCS), the media-fuelled creative content practice within the IPG Mediabrands network, has launched a special campaign together with UNICEF Malaysia to commemorate World Children’s Day on 20 November 2023. Voices of Children was launched with an event at the Parliament of Malaysia, with a special proclamation by
Disruptive. Entertaining. Inspiring. Impactful. These are words commonly used to describe campaigns headed by Effie Malaysia’s Agency of the Year for 2023, Fishermen Integrated. 11 years in the making, this astounding achievement by one of Malaysia’s finest has been slowly brewing, thanks to the many collaborations it has established with
Mindshare Group Malaysia won the Agency of the Year at the MSA Awards 2023, while the Grand Prix went to Sunquick FoodPanda Mixologists: Peeling Abang Food Panda – The Social Influencers! Nestle (Malaysia) Berhad won the Advertiser of the Year by a wide margin. 15 different agencies picked up finalists
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