CMO Asia crowns Edelman Malaysia ‘Agency of the Year 2018’ for holistic transformation Edelman Malaysia continues its run at the regional business and marketing effectiveness shows with the coveted ‘Agency of the Year 2018’ award for a holistic organizational transformation by CMO Asia. This win comes on the back of
FCB Kuala Lumpur collaborates with Sasa Malaysia to engage Malay female millennials Created by FCB KL, Seri Bersama Sasa is the brand’s new platform designed to engage Malay female millennials with weekly refreshed content ranging from beauty tips, make-up tutorials and product demonstrations developed in collaboration with beauty influencers, Elcah
Malaysian Advertisers Association elects a new council The Malaysian Advertisers Association (MAA) which represents the interest of advertisers in all areas of commercial communication has elected Public Affairs and Communications Director of Coca-Cola Far East Limited (Coca-Cola Malaysia), Mohamed Kadri Mohamed Taib (picture), as its new President for the term
Edward Ong is on a quest to discover and create Malaysia’s best ideas. He is an award-winning Writer and Creative Director and can be found at IdeasAreBorderless.com Nando’s. The brand that launched a thousand conversations on Facebook, commenting on everything from competitors, celebrities, sporting events, elections, internet trolls, tv shows
By the Turbanned Stranger You either like him or are jealous… David Ogilvy famously called Sir Martin Sorrell an “odious little jerk”, although he later changed his mind, took a job at WPP and sang praises of him. Chris Ingram, the former boss of media-buying group Tempus, once said he
Edward Ong is on a quest to discover and create Malaysia’s best ideas. He is an award-winning Writer and Creative Director and can be found at IdeasAreBorderless.com Nando’s. The brand that launched a thousand conversations on Facebook, commenting on everything from competitors, celebrities, sporting events, elections, internet trolls, tv shows
The ‘Everyone’s Complaint Department’ series of comic strips began as random doodles and reflection pieces of Alvin Teoh, ECD of Naga DDB Tribal. These little stories featured in MARKETING magazine were originally posted on Facebook and are an ongoing tribute to life in Adland. The comic depicts Alvin’s early days
Integrated digital powerhouse fueled by data! It’s been almost thirty days since the rebranding to ADA “analytics.data.advertising”*. Located at the highest level of Axiata Tower – the office is spacious and it’s not possible miss the scenic Kuala Lumpur view. A quick post-lunch chat with Srinivas Gattamneni, CEO of ADA
It was the biggest APPIES Malaysia Marketing Festival held so far. While the number of entries increased by 10%, the shortlist was smaller and the campaigns went through a rigorous judging process. The final winners truly deserved their victories as these awards were clearly mentally and physically challenging. As is
Entropia expands leadership line-up with Pavan Kharbanda as partner Entropia has added Pavan Kharbanda (pic) as its Partner, in its latest bid to expand its leadership line-up. Pavan will be responsible for leading commerce, Investor relations, expansion and Media Investments. Pavan Kharbanda, the seasoned finance leader, served as the CFO
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