Cannes Lions announces 413 Jury Members Cannes Lions, the International Festival of Creativity, has today announced the 413 jury members chosen to award and celebrate the best creative work from around the world. This year’s juries are composed of individuals from 50 countries, including for the first time representatives from
The Media Specialists Association (MSA) has announced Yap Chee Weng (pic), CEO of Dentsu X Malaysia will continue as its President and Ms Cindy Chia, Managing Director of Mindshare Malaysia as its newly elected Vice President at the Association’s recent Annual General Meeting (AGM). “What better define the current state
Directors Think Tank director Rajay Singh has again worked with PETRONAS and McCanns Malaysia. PETRONAS, McCann Malaysia and Directors Think Tank Malaysia recently created the brand’s global film – a visually striking perspective of the life of a lubricant engineer, told in 75 seconds. The spot was shot in the
APPIES Malaysia 2018 was the biggest APPIES Malaysia Marketing Festival held so far. Held on April 16 and 17, the two whole days was filled with live presentations and rigorous judging by an impressive panel of experienced judges. The experience was peppered by some amazing keynote speakers over both days.
Naga DDB Tribal double downs with KFC for winning campaign Challenge KFC was facing a huge challenge – with new burger innovations constantly dominating Malaysian headlines, how does one make a comeback and especially with a product that wasn’t new to the consumers taste buds? Rolling out the Double Down
Outdoor Advertising Association of Malaysia (OAAM) launches new logo in view of OAAM’s 25th anniversary The OAAM 2018 Annual General Meeting (AGM) has taken place with additional spectacle as the group launches a new logo in view of the company’s 25th anniversary. The OAAM 2018 AGM was held at TPC
The ‘Everyone’s Complaint Department’ series of comic strips began as random doodles and reflection pieces of Alvin Teoh, ECD of Naga DDB Tribal. These little stories featured in MARKETING magazine were originally posted on Facebook and are an ongoing tribute to life in Adland. The comic depicts Alvin’s early days
Hakuhodo reemerges onto the international awards scene with multiple wins With two Pencils under their belt in the recent prestigious D&AD Awards 2018, it’s safe to say that Hakuhodo Malaysia has reemerged onto the international awards scene. These awards also mark the only win for Malaysia. Last year, Hakuhodo Malaysia
Challenge Grab entered the ride-sharing market as a challenger to ride-sharing giant, Uber. However, it was apparent that Grab was outmatched by Uber’s global influence and pioneering reputation. Grab was seen as a young startup. Therefore, Grab decided to leverage on their advantage, access to local and grassroots insights and sentiments,
Fonterra’s Anchor Dairy collaborates with APD Kuala Lumpur for a cheesy Malaysian twist Challenge When Anchor made its debut in Malaysia, the brand was introduced as the chef’s preferred choice. Anchor wanted to take on a different approach, to get Malaysian moms to use Anchor cheese in their cooking. However,
Follow Us
