Qualtrics enables Scoot to act on their immediate feedback and drive data-driven business outcomes in real-time Experience management player Qualtrics has been appointed by Scoot Airlines (Scoot), the low-cost arm of the Singapore Airlines Group as its strategic partner. Scoot will use Qualtrics to deliver a seamless customer experience (CX),
Edelman Malaysia sweeps two awards at Campaign Asia PR Asia Awards 2018 A double win at the recently held Campaign Asia PR Asia Awards 2018 in Hong Kong continues to fuel the momentum building at Edelman Malaysia. Edelman won a Gold for Best Use of Analytics (the only award given away
J. Walter Thompson’s YouTube channel got 2.5 million organic views within the first 48 hours for a recent Sunsilk ad inspired by the true story of 20 year-old Rock Kwanlada, the first runner-up at Miss Tiffany Universe 2017, Thailand’s transgender beauty pageant. The famous model and beauty queen also played
The Cannes Lions International Festival of Creativity and the Association of National Advertisers (ANA) launched of the CMO Growth Council in partnership with the ANA’s CMO Masters Circle. Chaired by Marc Pritchard, chief brand officer for the world’s biggest advertiser, Procter & Gamble and Chairman of the ANA, the CMO
The 65th Cannes Lions International Festival of Creativity closed with a final Awards Show. The evening’s Lions’ winners demonstrated the power of creativity to change behaviours and minds and showcased creatively excellent work for brands and businesses that drives growth, impacts culture and creates a fairer world. In the Creative
Enough cannot be said of our very own Ted Lim – Regional Chief Creative Officer of Dentsu Aegis Network (DAN) AsiaPacific. He is shining bright for the country based out of Singapore. An illustrious creative leader, he has been inducted into the Malaysian MC2 Advertising Hall of Fame and named
Top 20 Cannes contenders demonstrate groundbreaking creativity in a year of great change Leo Burnett Malaysia held its 31st annual Cannes Prediction the most awaited screening prediction in the advertising industry with an 85 percent accuracy track record in predicting campaigns with a strong likelihood of winning a coveted Lion.
Dentsu One (Malaysia) has been appointed as the lead agency to provide integrated marketing solutions for TIME dotCom Berhad (TIME), Malaysia’s telecommunications provider with businesses spanning domestic fixed line, data centres and global networks. As the appointed integrated marketing agency, Dentsu One is tasked with developing TIME’s ad campaigns for
The Cannes Lions International Festival of Creativity has confirmed that a total of 32,372 entries have been received into this year’s awards. Entries have come from 90 countries and have been made into 26 Lions. Early analysis of the numbers provides revealing insights to the creative communications industry, particularly around
A total of RM 12,000 in cash to be won! The industry is buzzing with World Cup talk. And more…. We share some juicy bits overheard at bars and Mamak stalls frequented by industry players… “Is FCB waiting for Ronaldo before signing up for the MARKETING Games?” “IPG looks like
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