Agencies

McCann Kuala Lumpur has announced the appointment of Tan Kien Eng as Executive Chairman, effective December 2024. With an outstanding track record in the Malaysian advertising industry, Kien brings over three decades of experience in leadership roles across major global agencies. His appointment marks a significant milestone in McCann Kuala

By The Malketeer  A Strategic Recalibration After 25 Years with WPP’s Mindshare Volvo Cars, known for its meticulous engineering and a steadfast brand identity, has taken a monumental step by reshaping its media agency partnerships after 25 years. In a landmark move, the automaker has awarded its global media account—valued at

Kingdom Digital is thrilled to announce its appointment as the creative agency of record (AOR) for EVA Air, the only 5-star Taiwanese airline rated by Skytrax and one of the World’s Top 20 Safest Airlines according to AirlineRatings.com. Since 2017, Kingdom Digital has been a trusted social media agency partner

By The Malketeer  Asia Remains Key Growth Market for International Beer Brands: Asahi Super Dry’s Global Strategy could Ripple Across the Region Asahi Super Dry has appointed Havas as its new global creative agency. The decision, following a rigorous pitch process managed by consultancy AAR, marks a significant milestone for the

Lion & Lion, a leading digital marketing agency under Septeni Holdings, announces that Fredrik Gumpel, Group CEO, will step down from his role after more than five transformative years at the helm. This decision has been carefully planned throughout the year, allowing ample time for a seamless leadership transition. During

Catcha Digital Berhad (“Catcha Digital”) today announced that iMedia Asia Sdn Bhd (“iMedia”), a wholly-owned subsidiary of Catcha Digital, has entered into a share sale agreement to acquire a 60% interest in Drive 2 Digital Sdn Bhd (“D2D”) for a cash consideration of RM16.2 million. The cash consideration is payable

Catcha Digital Berhad (“Catcha Digital”) today announced that it has entered into a share sale agreement to acquire a 70% equity interest in Tastefully Malaysia Sdn Bhd (“Tastefully”) for a cash consideration of RM7.6 million. The cash consideration is payable in 4 tranches across 36 months and is tied to

By The Malketeer  ‘Dentsu Influence’ Delivers Critical Insights in Real-Time Engagement Globally Global agency network Dentsu has unveiled ‘Dentsu Influence’, a groundbreaking service designed to transform how brands connect with audiences through creator partnerships. As the influencer marketing sector approaches a staggering RM108 billion valuation globally, Dentsu is positioning itself at

Advertising revenue growth in Malaysia is muted in 2024, with growth slowing slightly from 2023 (and expected to slow again in 2025). This is because of geopolitical uncertainty as well as a continued erosion in traditional advertising formats. Offline media key vendors such as Media Prima and Astro Group have

By The Malketeer  New CSP Programme Deepens Ties, Boosts AI-Driven Capabilities, and Streamlines Omnichannel Advertising  Mediaocean, a leading ad-tech company, has announced its Certified Service Partner (CSP) programme with Interpublic Group (IPG), Omnicom, and WPP as inaugural partners. This strategic initiative not only enhances collaboration but also grants these agency powerhouses