Advertising

Minister of Communications, YB Tuan Ahmad Fahmi bin Mohamed Fadzil, has Officially Launched the LED Truck at the Sabah International Convention Centre in Conjunction with Malaysia Day Pesta Seni Unicom Marketing, in collaboration with Jaya Media, is excited to announce the official launch of its revolutionary 15-foot LED truck, designed

By The Malketeer Elite Athletes OUT, Everyday Runners IN! In a groundbreaking shift, PUMA Southeast Asia is turning the running world on its head with its latest campaign in Southeast Asia. Gone are the days of idolising elite athletes and podium finishes. Instead, PUMA is shining the spotlight on an unexpected

TVB Malaysia is pleased to announce the appointment of Hazel Lee as the new Sales Director, effective September 1, 2024. With an extensive background in media sales and a proven track record of driving revenue growth, Hazel is poised to lead TVB Malaysia’s sales initiatives and further enhance its market

By The Malketeer HEINZ Creates Ketchup Packet Jacket for Namesake Fan, Blending Personal Touch with Viral Marketing Potential In a heartwarming blend of brand devotion and matrimonial bliss, HEINZ has once again demonstrated its mastery of emotional marketing. The condiment giant recently made headlines by creating a unique wedding gift for

By The Malketeer Gymshark Is Building Free Outdoor Street Gyms In a jaw-dropping move that’s sending shockwaves through both the fitness and social justice communities, Gymshark is taking on knife crime in a way you’ve never seen before. The popular gym-focused brand is literally melting down weapons to build a better

iQIYI Continues To Step Up Local Entertainment Game With Brand Partnerships iQIYI, the leading streaming platform in Asia is excited to introduce its latest drama series SATU HARI NANTI as a special highlight for the month of September. This captivating series stars an impressive lineup of talented young actors, including

By The Malketeer Fitness Rebellion: Leave The Cult, Join The Club In a bold move that’s set to shake up the fitness industry, Virgin Active has launched a provocative global campaign that takes aim at the dark underbelly of wellness culture. The gym chain’s new initiative, “Leave the cult, join the

by Indhra Seghar Why stop at A/B? Try A/B/C/D/E… Assume nothing. Test everything. A/B testing isn’t a tactic. It’s the tactic. Multiple variants. Infinite insights. Exponential growth. Guesswork in marketing? I killed it with A/B testing. A/B Testing Toolkit: • Headline Warfare • Image Battlegrounds • Proposition Arenas • Product

The advertising firms that submitted their TV commercials tried their best to make sure that the viewers were not only delighted but also grasped the message, which in this case, was the significance of Merdeka. Making a decision was difficult because all agencies submitted exceptional TVCs that fit the topic.

These entrants & the brands represented, are Winners of Gold, Silver or Bronze Dragons, across all Categories in this year’s Dragons of Asia, Marketing Communications Recognition Programme Winners of the 2024 Dragons of Asia will be revealed on October 18 at the Awards Event in Kuala Lumpur and on: dragonsofasia.org