By The Malketeer The Best Way To Be Serious Is To Not Take Yourself Too Seriously At All, Especially in Madaniland In the world of advertising, humour and serious subjects are often seen as oil and water. But what if we told you that some of the most memorable campaigns out
By The Malketeer “Unstoppable Dreams” is a Testament to the Human Spirit In a bold move that’s set to revolutionise automotive advertising, Honda has unleashed a new, captivating 60-second film that’s leaving viewers speechless. Buckle up as we dive into the genius behind Honda’s latest marketing masterpiece. From Setbacks to Superstardom:
By The Malketeer A National Event that Transformed the Streets of KL into a Fitness Festival In a world where sustainability is becoming increasingly crucial, Pos Malaysia has set a new benchmark for eco-friendly events with its recent inaugural Pos Malaysia Run 2024. The national post and parcel service provider has
By The Malketeer Are There Moments In Life That Should Remain Sacred And Untouched By Advertising? In a world where brands constantly push boundaries to capture attention, Burger King’s recent “Bundles of Joy” campaign in the United Kingdom has ignited a firestorm of controversy. The fast-food giant’s latest marketing stunt features
HOMESOY, a leading soya milk brand under Ace Canning Corporation Sdn Bhd, has officially launched its HOMESOY 3.0 “STOP THAT DOT” campaign to encourage early breast cancer detection and raise awareness among Malaysian women. In addition to showcasing the versatility of soya, the campaign emphasises the vital importance of early
By The Malketeer Iconic Chocolate Bar Reimagined as a Drinkable Delight: A Case Study in Brand Extension and Market Disruption Nestlé Malaysia has launched the world’s first KitKat Chocolate Drink, transforming the iconic “have a break” moment into a sippable experience. This innovative product extension demonstrates how established brands can leverage
By The Malketeer True Beauty Lies In Breaking Free From Societal Constraints – And, That’s The Most Beautiful Thing of All. In a bold move that’s set to redefine beauty marketing , L’Oreal Paris has unveiled its latest “I’m Worth It” campaign, featuring Bollywood superstar Alia Bhatt. This isn’t just another
The festive seasons present a relentless wave of uniformity, and standing out is no longer just an aspiration—it’s an essential requirement. Your goal should be to create one of the most memorable and beloved festive ads. Anything less? Simply won’t do. Astro’s Golden Opportunity Your gateway to CNY success, Astro
By Sandeep Joseph “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”- John Wanamaker, marketing pioneer, made 100 years ago It’s the share of digital in Malaysia’s total media mix. And it’s way too much, in my book. Forget the fact that
Astro has and continues to signal its intent of championing inclusivity. Past efforts have seen Astro collaborate with the Malaysian Association for the Blind during the month of Merdeka. The initiative brought Miss Nurin Amalin binti Ishak, a para athlete who has been blind since she was 10 years old
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