By Kunal Sinha Generations of marketers and brand builders have been taught and trained to identify, characterize and then target the individual consumer. This has been amplified in the age of personalization, where the interests and behaviours of the individual determine where ads should be placed, and which personal motivation
Plenty! The Malaysian Media Conference turns 20 next Friday and all our 14 speakers are already feeling the rush of a 20-year old in prepping their presentations. After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has almost reached saturation point.
By The Malketeer Gamers, Ribena Just Made Your Next Level Up a Whole Lot Sweeter Gamers in Malaysia can now level up their gaming experience while quenching their thirst, thanks to a new partnership between Mastercard and Ribena Malaysia. In a first-of-its-kind move, Ribena Malaysia has teamed up with Mastercard to
Havas Malaysia has unveiled an exciting new campaign for 100PLUS, repositioning the iconic isotonic drink from a sports-focused beverage to an everyday hydration solution. As Malaysia’s first and leading isotonic drink, 100PLUS is expanding its relevance beyond the sports arena, offering hydration for daily life and its many challenges. The
By The Malketeer Even in Malaysia, Where Sensitivities Over 3R Are Deeply Entrenched, Controversies Can Swiftly Arise from Seemingly Mundane Issues In today’s hyper-connected world, no brand is immune to public scrutiny. In fact, sometimes the smallest misstep can ignite a firestorm of controversy—and Heinz just found that out the hard
By The Malketeer How Can We Be the Light In Someone Else’s Life, especially in the Darkest Corners of the Digital World? Taylor’s University has once again captivated audiences with its latest Deepavali short film, Spark in the Dark. Known for its socially charged festive campaigns, Taylor’s raises the bar this
By The Malketeer Mattel Unveils Diwali Barbie in Iconic Collaboration with Fashion Designer Anita Dongre Mattel has unveiled its latest creation – a breathtaking Diwali Barbie that’s causing waves across social media and beyond. But this isn’t just any ordinary doll; it’s a masterpiece that’s redefining cultural representation in the world
Pos Malaysia Berhad (“Pos Malaysia”), the national post and parcel service provider, today joined postal services around the globe to commemorate World Post Day. Observed each year on 9 October, this important day celebrates the anniversary of the Universal Postal Union (UPU) while bringing awareness to the role the postal
By The Malketeer Where Creativity, Pleasure and Technology Drives Progress Peugeot has unleashed a groundbreaking campaign that’s bringing its iconic lion to life like never before. Buckle up, because this ride is about to get wild! From Paris to Tokyo: The Lions Are Awakening! Picture this: a stone lion in Paris,
In an ever-evolving scene, it’s not easy to remain grounded while reaching new heights. Yet, for 30 long years, Big Tree has not only weathered the storms of the Out-of-Home (OOH) industry but has also flourished. Like a tree that grows stronger with time, Big Tree has grown and thrived,
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