ARCHIVE

ARCHIVE

Advertising

Reckitt Supercharges ASEAN Growth Through GrabAds Partnership

By The Malketeer Unlocking New Growth Opportunities by Tapping into GrabAds’ Retail Media Network  In a strategic move that signals the growing importance of retail media networks in Southeast Asia’s digital marketing landscape, consumer health giant Reckitt has inked a landmark partnership with GrabAds, marking one of the most significant non-food

Read More

Dentsu Malaysia and Axiata Spotlight Nation’s Hidden Heroes in Groundbreaking Merdeka Campaign

By The Malketeer Advancing Every Individual Towards Becoming Catalysts For Change In a refreshing departure from traditional national day celebrations, Dentsu Malaysia partnered with Axiata Group Berhad to unveil “Malaysia’s Hidden Heroes,” a compelling Merdeka 2024 campaign that turned the spotlight on extraordinary yet unsung Malaysians who have quietly elevated the

Read More

Vienna’s Brave New Tourism Commercial Turns Death into Marketing Gold

By The Malketeer A Visual Feast Transforming Fleeting Life of a Tiny Insect into an Endearing 24-Hour Race to Experience Everything Vienna Offers In a world where tourism ads often default to picture-perfect postcards and generic city montages, Vienna’s latest campaign dares to be different by celebrating… death? But before you

Read More

One Diwali Ad That Will Make You Cry Happy Tears

By The Malketeer And That’s Exactly What Many of Us Need Right Now! In a marketing landscape saturated with festive campaigns, India’s OnePlus‘ latest Diwali (Deepavali) advertisement stands out by going straight for the heartstrings – and succeeding with remarkable precision. The #MakeItSpecial campaign doesn’t just sell a product; it sells

Read More

Damansara Specialist Hospital 2 Launches Game-Changer  Campaign for Heart Patients: ‘Less Scars, Less Pain’

By The Malketeer Groundbreaking Minimally Invasive Cutting-Edge Cardiac Care Surgery is Revolutionising Patient Recovery In a bold move to revolutionise cardiac care in Malaysia, Damansara Specialist Hospital 2 (DSH2) is set to unveil its groundbreaking ‘Less Scars, Less Pain’ campaign on October 29th. This initiative, running until the year’s end, aims

Read More

DIY’s Deepavali Film Captures the Eternal Garden of A Grandmother’s Love

By The Malketeer “Petals of Memory” Beautifully Honours Relationships, Traditions, and Continuity of Love that Blooms Across Generations In a touching tribute to the enduring power of familial love, MR. DIY Malaysia‘s 2024 Deepavali film, “Petals of Memory,” unfolds like a carefully crafted garland of memories, where each flower represents a

Read More

Goodday Charge Announces Malaysia’s First All-Ages Esports Gym!

In conjunction with World Esports Day, Goodday Charge, champion in legitimising esports as a mainstream sport, proudly announces the official opening of Malaysia’s first all-ages, inclusive esports gym – the Goodday Charge Arena powered by Orange Esports Club. Officially launched on 14 October at Quill City Mall, the ribbon-cutting ceremony

Read More