140 years in and still “Kini Lebih Gempak” — F&N stunned commuters and road users in Klang Valley with a sparkling comeback through a series of Out-of-Home (OOH) domination. Having been the carbonated drink of choice for over a hundred years, F&N continues to anchor its footing in the market
WONDA Coffee has successfully made its mark in the Guinness World Records for ‘The Largest Online Video Chain of People Performing Football Juggle’, participated by football enthusiasts across Malaysia. The record title was presented by an official adjudicator from Guinness World Records to Vice President of Marketing of Etika Sdn
Our young talents have done us proud by bagging the Gold award at 2023 Young Spikes Marketers Competitions held recently in Singapore. The winning team comprises of Amanda Wen Sze Wong and Ker Seng Tan from Malaysia Aviation Group with their campaign “Know No Limits”. The duo had previously
By India Fizer Black culture influences popular culture and enriches the lives of us all. In conversation about Diversity, Equity and Inclusion, Julie Alexandra, Black Affinity Group Lead and Office Manager at Critical Mass, walks us through the steps CM takes to create lasting change: listening to and learning from
Guinness Malaysia is back with a month-long celebration for fans to celebrate the good times this St. Patrick’s Day. Guinness Malaysia’s 2023 St. Patrick’s celebration, “Our Day to Remember”, is all about bringing fans together to celebrate their loved ones – their true lucky charms – as they commemorate the
This year we had two acclaimed judges from Malaysia at Spikes Asia: Grey’s Graham Drew as Jury President of Direct & Outdoor (a first for Malaysia), and Havas’ Donevan Chew who served on the Healthcare Jury. They were there in person in Singapore for the judging. We now go behind
By Mark Tungate Advertising has always depended on music, of course – a great soundtrack can transform a good ad into an epic one. Indeed, songs from ads have regularly made it to the top of the charts. Levi’s is currently celebrating the 150th anniversary of it cult 501 jeans,
This story was featured in MARKETING Weekender – Issue 362 23 ice cream brands available in Malaysia Wall’s F&N Magnolia Ice Cream Magnum Cornetto Häagen-Dazs Baskin-Robbins Nestlé Ice Cream Gelato Fruity Inside Scoop The Last Polka Sangkaya Gelatomio Pops Malaya Lickety Yum Yum Kind Kones Crème De La Crème Merry Me
By Mark Tungate I heard a new expression the other day: “boomerang employee.” That’s someone who leaves a job to take up another post, only to return to the original company sometime later. I remembered it while chatting to Katie Krum, who is on her second stint at PURE Insurance
This story was featured in MARKETING Weekender – Issue 362 Sum of all fears for DOOH Technical failures: DOOH companies may fear technical failures, such as system crashes, software bugs, or hardware malfunctions, which could lead to a loss of revenue and damage to their reputation. Cybersecurity threats: DOOH companies may
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