Good news for small and big businesses in India. In volatile times or otherwise, businesses often need funds for working capital or expansion or replenishing stock. And to help U GRO Capital to address these needs, Scarecrow M&C Saatchi created a one-of-its-kind 3D animation film, Fund Island for the launch
Projek High Council – A drama phenomenon that captivated millions of Malaysians! Unknown to most media planners, Kapla (Ketua Asrama Lelaki Atasan) is de man! And millions agree. Head of the tribe, movement, gang, call it what you will, the High Council (Kudrat) with lead antagonist Kapla (Amir Ahnaf) and
By Mark Tungate David Lubars, BBDO’s chairman and chief creative officer, chats with us about the evolution of creativity in an unpredictable era. BBDO is network that knows how to weather storms. It can trace its lineage right back to 1891, when George Batten set up his eponymous agency. After
Fresh & White celebrates the upcoming festive season with the return of its iconic polar bear which has long been associated with the brand since its debut back in the 90s. Despite taking a break for a few years, consumer research show that there is strong recall of the polar
Mediabrands Content Studio (MBCS), the media-fuelled creative content practice within the IPG Mediabrands network, has released Mamee Chef’s Raya film this year, with brand ambassador Sheila Majid and guest starring Kugiran Masdo. ‘Sinaran Syawal’ by Mamee Chef, bestows blessings to Malaysians this Raya, as the self-titled song implies a bright
With cricket mania in India reaching fever pitch and with more games coming up in the next couple of months, India’s favourite chocolate brand, Cadbury Dairy Milk has launched its latest campaign, #CheerForAllSports. Guided by the brand’s purpose to inspire generosity in people, the multichannel campaign aims to bring India
Durex is making its April Fools comeback with their very own The “Happiest” Meal available for one-day only on 1 Apr 2023. Durex Singapore is introducing The “Happiest” Meal which includes nuggets, fries and an Invisible drink. Special goodies within will turn into a surprise for all; encouraging everyone to
Wunderman Thompson India has won the brand building mandate for Tata Astrum Super from the house of Tata Steel. This retail brand is the latest in a long line of brands from the Tata Steel stable that have been built and nurtured by the agency. Tata Steel’s association with Wunderman
As Muslims nationwide are observing the holy month of fasting, Goodday Milk is introducing its latest edition of kurma milk in collaboration with Siti Khadijah, an award-winning brand that provides an extensive range of Muslim wear outfits, for a fulfilling buka puasa this Ramadan that reflects on the unity and
By Sandeep Joseph Digital is everywhere. We’re glued to our phones all hours of day and night. We’re sitting in meeting rooms typing to each other. We’re staring intently at OTT and Waze with equal measures of frustration. And media agencies tell us Digital forms 60% of all ad spends.
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