Advertising

By The Malketeer Lead the Ignorant Out of Darkness with Love and Light-Heartedness In an era where brands often stumble when addressing sensitive social issues, a Malaysian creative team has masterfully transformed a racist stereotype into a powerful message about love and understanding this Deepavali. From Bogeyman to Viral Hit: The

By The Malketeer Maybank Beautifully Sums It, “The Light Within Us Is Meant To Be Shared.” Malaysia is a land of endless celebrations, a mosaic of cultures where each festival, be it Deepavali, Chinese New Year, or Hari Raya, brings communities together. And with each celebration, there’s one tradition that has

By The Malketeer Celebrating Love, Connection, and Small Acts of Kindness, Thanks to  a Security Guard’s Simple Gestures In a world of high-budget productions and glossy festive ads, MCIS Life has brought a refreshing and heartfelt story to this year’s Deepavali celebration with a video inspired by a simple, joyful moment

By The Malketeer How a Festive Shopping Trip Turned into a Life-Changing Lesson on Kindness and Empathy All it takes is an accidental, fateful stumble on a festive shopping trip that can dramatically alter lives. This Deepavali, Astro‘s short film “Marupakkam” (The Other Side) reminds us all of the far-reaching impact

Tenaga Nasional Berhad (TNB) is back with a much-awaited Deepavali film, offering audiences a heartwarming celebration of tradition, love and light. “Arulini, Shining Star” features the true story of Arulini, who recently found success at international singing competitions. Coupled with an inspirational backstory and bubbly personality, it’s no surprise that

By The Malketeer When You’re As Recognisable As Tesco, Sometimes Saying Less Says More In a daring display of brand confidence, Tesco has launched a revolutionary outdoor advertising campaign in the UK that’s turning heads and challenging traditional marketing rules. The supermarket chain has taken the unprecedented step of completely removing

By The Malketeer Dublin’s Shadow People – Making The Invisible Visible In the heart of Dublin’s Temple Bar, as the city slept, a powerful statement was being made. Under the cover of darkness, a team of creatives worked through the night to install what would become one of Ireland’s most talked-about

By The Malketeer True Progress Begins With Embracing One’s Inner Light In a world where authenticity often takes a backseat to conformity, PETRONAS‘ 2024 Deepavali short film “Shine Together” emerges as a powerful reminder that true progress begins with embracing one’s inner light. The 4-minute-40-second masterpiece follows young Lakshman’s journey from

IPG Mediabrands, the media holding company within the Interpublic Group of Companies, in partnership with Big Tree, Redberry, Seni Jaya & Vistar Media, hosted ‘Beyond Boundaries’, an event dedicated to exploring the future of outdoor experiences in Malaysia. ‘Beyond Boundaries: The Power of Outdoor Experiences’ was held on Wednesday, 23rd

In a celebration of the Festival of Lights, CelcomDigi showcases the power of connection and technology in their heartwarming short film, Inbam. Produced by the collaborative efforts of One Team—Naga DDB Tribal and M&C Saatchi—this film honours the connections that keep traditions vibrant. Set against the backdrop of Deepavali, Inbam