By Mark Tungate To prevent onlookers from getting in the way of rescue workers at emergency sites, Scholz & Friends created a new kind of highway code. Creative directors Ramona Junggeburth and Christoph Schlossnikel tell us how it came about. If you take the highway fairly regularly, you’ll have noticed
A one-of-a-kind sports-focused survey, by sports brand PUMA India and reputed research & analytics firm Nielsen Sports, has unearthed startling insights that indicate a huge lag in inspiration in the country to pursue physical fitness, even as India is witnessing a growth in the adoption of sports culture. The exclusive
For the first time ever, Fanta has announced a global brand identity, hoping to infuse flavours of playfulness into the mundane moments of life through bright and bold designs that represent the brand’s tasty beverages. Previously, the company had different packaging across various markets. Now, it will finally present a cohesive
Social media integration, pet fashion and crime series cameos by corpses were among the inventive approaches employed by insurance brands at Spikes Asia 2023. This collection of work shows how this sector used creativity to underpin long-term strategy or encourage behavioural change. New Zealand insurer Partners Life created a campaign that used killed-off characters
In a first of its kind, Colombian brand LifeCup, the country’s leading brand for Menstrual Cups alongside Wunderman Thompson Colombia, has designed a new product to help with the regeneration, hydration and skin care of the new vulvas of trans women – LifeFemT. The product, an intimate wash that has been
By Mark Tungate Global chief creative officer Aaron Starkman and chief creative officer Mike Dubrick chat about their AI-driven Grand Prix and the agency’s creative process. “It’s a great idea – but does it really work?” The question floated around the upstairs room at The Groucho Club in London as
Instead of provoking shivers, a spider captured the hearts of viewers (and awards judges). Benjamin Merkel, ECD of Leo Burnett Germany, tells us how the creative team wove their web. Camera lenses often capture emotions, but they rarely inspire affection. Until one day, along came a spider… Leo Burnett Germany’s
Honest Eggs Co. and VMLY&R have launched FitChix, the first-ever fitness trackers designed for chickens. Accompanying the innovation is an integrated campaign designed to show people how free and healthy Honest Eggs Co. chickens really are. VMLY&R collaborated with Airbag to create ergonomic, chicken- friendly fitness trackers that doesn’t impose
KitKat has championed breaks for more than 65 years. So, in 2023, as AI becomes increasingly open to everyone, they recognised a perfect opportunity to take their own advice, and let AI make their latest campaign so they could ‘have a break’. Some appropriately generic briefs like: ‘Write a KitKat
BY THE HAMMER Last week, I visited AdFest after 7 years and it was immediately obvious there is a welcoming warmth about their hospitality. I will say it, before Kim Shaw does, “It’s like going to a friend’s home.” One dear friend who was missing of course was the late
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